Hanna Hryshyna

Hanna Hryshyna Deputy Executive Director for Strategic Marketing & Communications, EVA — Ukraine's leading drogerie retailer (1,100+ stores, 200,000+ SKUs online)

Hanna Hryshyna brings over 20 years of experience in marketing, communications, and retail transformation. Since joining EVA in 2010, she has played a central role in building the company into Ukraine's undisputed drogerie market leader — consistently ranked #1 in industry ratings and professional competitions.

Today, Hanna oversees the full marketing ecosystem across offline and online channels: the EVA store network, the new-generation EVA BEAUTY concept stores, and EVA.UA — one of Ukraine's largest beauty marketplaces. She also leads the marketing strategy for EVA's private label portfolio of 66 brands, a key competitive differentiator in the company's omnichannel model.

A pioneer of Service Design in Ukrainian retail, Hanna built a comprehensive Customer Experience Management system at EVA and led the launch of "EVA MOSAIC" — one of Ukraine's largest loyalty programs with over 8 million active members. Her team is now driving the company's digital transformation agenda, integrating AI, automation, and data-driven personalization across the customer journey.

Since the start of Russia's full-scale invasion, EVA has demonstrated remarkable resilience and social leadership. Under Hanna's guidance, the company launched 30+ social initiatives supporting Ukraine's Defense Forces and affected communities, engaging over 7 million customers and raising more than UAH 129 million for charitable causes — proving that purpose-driven retail can thrive even in the most challenging conditions.