Retail Trends 2024
NEW OPENING, NEW OPPORTUNITIES

Congress Programme

The Retail Trends 2024 program consists of as many as 6 thematic blocks. We have divided them in such a way that we can gather and discuss the most important changes in the retail market and trends that are appearing on the market. Check out our program and join us on June 18, 2024 at the Double Tree by Hilton hotel!

📍 Blank Floor

INAUGURAL SESSION – GLOBAL ECONOMY TRENDS & FORECASTS

THEME BLOCK: STRATEGY & TRENDS

📍 1st Floor

INAUGURAL SESSION – GLOBAL ECONOMY TRENDS & FORECASTS

📍 Blank Floor

Back-to-Top ↑

09:00 - 09:05

Welcoming guests

09:05 - 09:25

FMCG business in Poland in the shadow of conflict across the eastern border.

Waldemar Skrzypczak

09:25 - 09:45

The Post-Storm Landscape! FMCG Market 2024-25 – Trends and Forecasts

Konrad Wacławik

Anna Krawczyk

09:45 - 10:05

What’s next? How trade opens its eyes, draws conclusions, and prepares for the future

Maciej Kroenke

10:05 - 11:10

DEBATE: Wake Up Consumers! Retail Improves Business Models and Seeks New Revenue Streams

  • Consumers emerging from the cost-of-living crisis. Outlook for the coming months
  • Building value for businesses and consumers amid rising costs and stabilizing prices
  • Retail and wholesale companies are improving their business models. In what direction are the changes going?
  • Retail in Poland and around the world is looking for new ways to make money. Where to find them?

MODERATOR:

Łukasz Stępniak, Editor-in-Chief, Wiadomości Handlowe website and magazine

Michał Seńczuk

Karol Kamas

Przemysław Kijewski

Tomasz Stec 2024

Tomasz Stec

Włodzimierz Wlaźlak

Paweł Surówka

11:10 - 11:30

Private label, or How to Turn Crisis into a Great Opportunity

Katya Witham

11:30 - 11:45

Retail Trends. Pricing Trends

Tomasz Stec 2024

Tomasz Stec

11:45 - 12:05

Hard or dead. The future of franchising in Poland

Katarzyna Gniewosz

12:05 - 12:20

PromoPlace - A New Role of the Multi Retail Application in Building Drive to Store Communication

Piotr Biela

12:20 - 13:00

DEBATE: Attracting and Retaining Customers – Effective Strategies. Use of Technology, Data, AI in the Retail Sector

  • Attracting customers: Marketing, promotional and pricing strategies in the FMCG sector for difficult times

  • Building a shopping basket and increasing the number of store visits is a priority for the FMCG industry

  • Gaining an edge: Utilizing format and data in sales, marketing and logistics

  • Digital and technological transformation in retail - productivity and efficiency are key to development

  • Innovation: Digitization is changing the shopping experience in the world of physical stores

  • Use of AI in the retail sector - where to look for opportunities, the potential for change, how to use them?

MODERATOR:

Łukasz Stępniak, Editor-in-Chief, Wiadomości Handlowe website and magazine

Krzysztof Kończyk

Tomasz Krysiak

Szymon Mitoraj

Damien de Maisonneuve

Damien de Maisonneuve

Maciej Czapiewski

13:00 - 14:00

LUNCH

SCENA: STRATEGY & TRENDS

📍 1st Floor

Back-to-Top ↑

14:00 - 14:15

Discounters trapped: between supermarketisation and a return to efficiency

Sebastian Rennack

14:15 - 14:35

Fireside Chat: The Future of the Shelf: Private Brands Rise to Power. Scenarios for A and B Brands

  • In what direction will the offer of retail chains evolve?

  • What should suppliers pay attention to when building their product portfolios and brands?

  • Is there room for products from medium-sized companies between large brands and private labels?


 

MODERATOR: Magdalena Stosio-Róg, Deputy Editor-in-Chief of Wiadomości Handlowe magazine

Marian Owerko

Justyna Szymani

Justyna Szymani

14:35 - 14:55

Is this the right time to implement electronic price labels?

MODERATOR: Łukasz Stępniak, Editor in Chief or Wiadomości Handlowe webiste and magazine.

Mirosław Kapustka

14:55 - 15:10

Employment trends 2024: Diversity in the labour market

Yuriy Grygorenko

Karolina Szleszyńska

15:10 - 15:30

Retail 2024: Between man and innovation

  • Investing in employees is investing in the company's future
  • Labor market landscape and trends that will reshape the retail sector
  •  
  • Technological innovations empowering employees: ESL, self-checkout, traditional counters
  • The data-driven world enabling a deeper understanding of customer needs

MODERATOR: Łukasz Stępniak, Editor-in-Chief of the Wiadomości Handlowe portal and magazine

Paweł Stolecki

15:30 - 15:50

All Faces of Retail Media

Michał Taranta

15:50 - 16:15

Fireside Chat: Retail Media – A New Opportunity for the Retail Sector. How to Utilize It?

  • Retailers seeking new revenue streams: How much will they earn from advertising?
  • Digital transformation and new opportunities for retail business growth
  •  
  • Retail media of the future: Which communication channels will gain popularity?
  • How can retail media be leveraged in communication strategies by brands and suppliers?

MODERATOR: Paweł Jachowski, Deputy Editor-in-Chief of the wiadomoscihandlowe.pl portal

Konrad Wacławik

Radek Wierzbiński

Michał Taranta

16:15 - 17:00

DEBATE: Good Change in Trade AD 2024 - Scenarios and Expectations

  • Retail expectations from the government
  • Mitigating the impact of discount stores on the market
  • Preserving the diversity of the Polish grocery retail landscape
  • Effective government support for Polish wholesale and retail businesses
  • The role of the UOKiK in the retail sector

MODERATOR: Paweł Jachowski, Deputy Editor-in-Chief of the wiadomoscihandlowe.pl portal

Maciej Ptaszyński

Robert Rękas

Robert Rękas

Krzysztof Tokarz 2024

Krzysztof Tokarz

SCENA: TECHNOLOGY& SUPPLY CHAIN TRENDS

📍 1st Floor

Back-to-Top ↑

14:00 - 14:15

The consumer in focus. The role of logistics in the omnichannel strategy of retail networks

Piotr Dopierała

14:15 - 14:30

Optimisation of the carbon footprint / Cost optimisation in shops

Maciej Zawadzki

14:30 - 14:45

Commerce of the future. Automation and robotisation key for the FMCG sector

Petr Kriklan

Anna Nosenko

14:45 - 15:40

DEBATE: Green and digital. Building value for business and consumers in the supply chain, in times of high costs

  • Cost crisis compels collaboration and optimization efforts for retailers and suppliers
  • Leveraging new technologies for operational excellence and effective procurement
  • Data-driven strategies to enhance business efficiency and competitiveness
  • Balancing the significance of green supply chain transformation for businesses and consumers
  • Procurement departments navigating the challenges of declining inflation and rising costs
  • Effectively sourcing from international suppliers amidst market and economic instability

MODERATOR:
Michał Kokoszkiewicz, Editor of Wiadomości Handlowe magazine and portal

Tomasz Kuchta

Agnieszka Sitarska-Zalewska

Tomasz Grabowski

Patrycja Sienkiewicz-Nowak

Marta Zarzeczna

Marian Zych

Marian Zych

15:40 - 15:55

Savings through fast and effective data analysis - preventing losses due to shortages in shops

Rafał Sulikowski

15:55 - 16:40

DEBATE: Wholesale and Distribution. Who will save small-format trade and the FMCG market in Poland?

  • Wholesale in the midst of transformation: Reshaping business models in the distribution market

  • Redefining customer relationships: Partner expectations in the evolving wholesale landscape

  • Leveraging digital transformation to propel wholesale businesses to new heights

  • FMCG market development and collaboration strategies: Assessing the state of the distribution and retail sectors

  • Building a competitive wholesale business model through effective supplier and retailer partnerships

MODERATOR: Michał Kokoszkiewicz, Editor of Wiadomości Handlowe magazine and portal

Maciej Włodarczyk

Renata Olszewska

Dorota Laskowska

Krzysztof Łagowski

Krzysztof Łagowski

Remigiusz Czernecki

16:40 - 17:00

Fireside Chat: There's Always Risk. Reducing In-Store Loss a Priority for Retailers

  • Minimizing retail losses: Effective strategies for combating shrinkage
  •  
  • Artificial intelligence and other technologies: Empowering stores to combat losses and theft
  • Key challenges and trends in supply chain loss prevention

MODERATOR: Michał Kokoszkiewicz, Editor of Wiadomości Handlowe magazine and portal

Anna Podkowińska-Tretyn

SCENA: E-COMMERCE & DIGITAL TRENDS

📍 1st Floor

Back-to-Top ↑

14:00 - 14:15

Tik-Tok and what's next? A social entertainment revolution in retail

Wojciech Lesiuk

14:15 - 14:30

R)evolution in retail - artificial intelligence and machine learning in shop technologies

Armen Moska

14:30 - 15:25

DEBATE: The Future of E-grocery - Market Development Scenarios in Poland and the Region

  • Cost crisis prompts e-grocery and e-commerce businesses to reevaluate strategies
  • Key battlegrounds for customer acquisition in the online retail sector
  • Logistics: A cornerstone of building exceptional shopping experiences and quality service
  • E-commerce/e-grocery market growth prospects in Poland
  • Can technology, logistics, and new business models pave the way for profitability in e-commerce?

MODERATOR:

Cezary Szczepański, Editor-in-Chief of mycompanypolska.pl

Michał Krowiński

Michał Krowiński

Kamila Frąckowiak-Jankowski Biedronka

Kamila Frąckowiak-Jankowski

Marek Garus

Marek Garus

Szymon Turnau

Grzegorz Bielecki

Witold Ferenc

15:25 - 15:40

AI is changing consumer communication across all sales channels

Tomasz Woźniak

15:40 - 15:55

The future of e-shopping - when will speed and convenience come first again?

Dawid Ledziński

Dawid Ledziński

16:10 - 16:25

Self-Checkout: A Profound Revolution or a Dead End?

15:55 - 16:10

How does the e-grocery market in Poland need to change?

MODERATOR:

Cezary Szczepański, Editor-in-Chief of mycompanypolska.pl

Jacek Palec

SCENA: OMNICHANNEL TRENDS

📍 1st Floor

Back-to-Top ↑

14:00 - 14:15

State of grocery. Return of shopper polarization

Marcin Nowakowski

14:15 - 14:30

Discount stores – where is the market saturation limit for this format?

Michał Maksymiec

14:30 - 14:45

The Future of Mobile Communications in Retail: Key Data, Trends and Recipe for Success

Karolina Antonowicz

14:45 - 15:40

DEBATE: The Pursuit of the Consumer. Where are all the retail formats heading and what are they looking for?

  • Placing the customer at the heart of retail and e-commerce businesses
  • Meeting customer expectations across sales channels: Who's doing it best?
  • The evolution of retail formats: Embracing differentiating advantages and unique selling propositions
  • Can new retail concepts deliver enhanced customer value?
  • Winning retail and wholesale strategies: Navigating the competitive landscape

MODERATOR: Ewa Rybołowicz, Market Research Director, COMP Innovation Center

Katarzyna Konkel

Michał Florkiewicz

Tomasz Wilkoń

Tomasz Wilkoń

Małgorzata Piekarska

15:40 - 16:00

Alternative smokeless products - trends and innovations in the nicotine products market

Jakub Żaczek

Ola Grzybowska

16:00 - 16:20

Supermarkets - a new, agile and even more competitive retail format

Krzysztof Trojanowski

16:20 - 16:45

Franchising and traditional trade - scenarios, potential, challenges

Artur Czajka

SCENA: CONSUMER & SHOPPING TRENDS

📍 1st Floor

Back-to-Top ↑

14:00 - 14:15

Disruptive Pricing: Pricing Strategies to Win the Battle for Consumers Against Discount Stores

Maciej Kraus

Maciej Kraus

14:15 - 14:30

New consumer, new retail

Agnieszka Górnicka

14:30 - 14:50

Fireside Chat: Scandinavian style, or how Ikea and Netto made Poles fall in love with it

  • What drives Polish consumers' fascination with Scandinavian products and design?
  • How do Scandinavian companies perceive Polish consumers and their needs?
  • Are simplicity, functionality, and comfort the cornerstones of Scandinavian companies' success?

MODERATOR: Piotr Mazurkiewicz, Journalist, Rzeczpospolita

Anna Paszt

Katarzyna Jaros-Puzio

14:50 - 15:45

DEBATE: Loyalty in the Age of AI and New Technologies, or Next-Generation Marketing

  • Evolving consumer behavior and preferences: Understanding the changing landscape
  • Harnessing the power of AI and new technologies for FMCG brands
  • Loyalty cards and apps: Building stronger customer relationships
  • Customer engagement and loyalty: The cornerstones of industry success
  • Leveraging new technologies and AI-powered solutions
  • Demographic, social, health, migration, and shopping trends shaping the market

MODERATOR: Piotr Mazurkiewicz, Journalist, Rzeczpospolita

Karolina Antonowicz

Justyna Sztengreber

Justyna Sztengreber

Patrycja Zabierowska

Kiril Marinov

16:00 - 16:30

FiresideChat: New consumer, new categories, new assortment strategies

  • The consumer of the future: Anticipating and exceeding customer needs in retail and supply chains
  • High-protein products: A booming trend on supermarket shelves – Exploring the future prospects
  • Emerging product categories: FMCG industry representatives anticipate upcoming trends
  • Health and specialty categories (lactose-free/gluten-free): Impact on product assortments and future expectations
  • Transparency and traceability: Consumers demand certified products, ingredient scrutiny, and supply chain monitoring

MODERATOR:

Magdalena Stosio-Róg, Deputy Editor-in-Chief, Wiadomości Handlowe magazine

Jan Słowik

Olga Sprycha

Andrzej Izraelski

16:30 - 16:45

Development of selected categories of healthy food, high-protein products, and functional food

Marek Zachalski

16:30 - 16:45

Development of selected categories of healthy food, high-protein products, and functional food

Marek Zachalski

SCENA: SUSTAINABILITY & ETHICS TRENDS

📍 1st Floor

Back-to-Top ↑

14:00 - 14:55

DEBATE: Transformation is the Only Way! How the Deposit System and Green Revolution Will Change the Retail Sector and Packaging Market?

  • Deposit system poses organizational challenges for the entire FMCG supply chain
  • At what stage of preparation for the implementation of the deposit system are Polish retail and food industry?
  • Will the system redirect customers to large stores offering better raw material collection conditions?
  • How will the CSRD directive on carbon footprint reporting change trade-supplier relations?
  • How to work on a green change in the supply chain? Key challenges and requirements


MODERATOR: Karol Tokarczyk, Digital Economy Analyst, Polityka INSIGHT

Paweł Sosnowski

Krzysztof Hornicki

Andrzej Gantner

agnieszka koc

Agnieszka Koc

14:55 - 15:10

Franchise boom! To what extent can retail franchise systems influence the development of the sector and the Polish economy?

Marta Joanna Ziółkowska

15:10 - 16:00

DEBATE: Franchise 4.0. Business Based on Credibility, Trust, and Technologies

  • Collaborating with franchisees: New rules, new possibilities
  • New technologies in franchising: Building a cohesive network trusted by suppliers
  • Supplier relationship building critical for the distribution sector and its competitiveness
  • Franchisee well-being: A key challenge for franchise networks
  • The role of multi-franchisees in retail and wholesale strategies
  • Scenarios for multi-franchising: Supporting the building of multi-generational family businesses
  • Succession: A challenge for the retail and franchise sector in Poland

MODERATOR: Karol Tokarczyk, Digital Economy Analyst, Polityka INSIGHT

Paweł Tracz

Ireneusz Wróbel

Agnieszka Skonieczna

Eliza Kacperek

Krzysztof Kirow

16:00 - 16:50

DEBATE: Labor market and demography. The FMCG sector and the economy need a migration strategy… and not only

  • The situation in the labor market in retail trade and the FMCG sector
  • Demography and migration as a challenge for the labor market
  • Does the Polish economy need a migration strategy?
  • How does low unemployment drive automation in the FMCG sector?
  • How to run a retail and FMCG business in times of labor shortage?

Dorota Doroszuk

Alfred Bujara

Yuriy Grygorenko

Jacek Męcina

Joanna Torbé

Joanna Torbé

Award ceremony for the Franchise Superhero, Market of the Year and Retail Business Awards

  • 19:00 – 19:05 Welcome Guests
  • 19:05 – 19: 30 Franchise Superhero Awards Ceremony
  • 19:30 – 20:30 Market of the Year 2024 Awards Ceremony
  • 20:30 – 21:15 Retail Business Awards Ceremony
  • 21:15 – 24:00 Coctail Party 


The organizer reserves the right to make changes to the program

Scroll to Top