Retail Trends 2024
NEW OPENING, NEW OPPORTUNITIES

Congress Programme

The Retail Trends 2024 program consists of as many as 7 thematic blocks. We have divided them in such a way that we can gather and discuss the most important changes in the retail market and trends that are appearing on the market. Check out our program and join us on June 18, 2024 at the Double Tree by Hilton hotel!

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INAUGURAL SESSION – GLOBAL ECONOMY TRENDS & FORECASTS

THEME BLOCK: STRATEGY & TRENDS

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INAUGURAL SESSION – GLOBAL ECONOMY TRENDS & FORECASTS

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09:00 - 09:05

Welcoming guests

09:05 - 09:25

In the name of… convenience!

09:25 - 09:45

The landscape after the storm! FMCG market 2024-25 - trends and forecasts

09:45 - 10:05

Caught in a Cost Vise: Pricing and Margin Strategies in Uncertain Times

10:05 - 11:00

DEBATE: Wake Up Consumers! Retail Improves Business Models and Seeks New Revenue Streams

  • The Consumer Emerging from the Cost of Living Crisis: Perspectives for the Coming Months
  • Enticing Customers: Marketing, Promotional and Pricing Strategies in the FMCG Sector
  • Building Value for Businesses and Consumers in the Post-Crisis Era
  • Retail and Wholesale Companies Improve Business Models: What Direction Are the Changes Heading?
  • Retail in Poland and the World Seeks New Earnings Opportunities: Where to Find Them?

11:00 - 11:15

Private label, czyli jak zmienić kryzys w wielką szansę

11:15 - 11:30

Pricing Strategies: Is the Price on the Shelf Irrelevant!?

11:30 - 11:45

What Drives Retail? Trends and Developments in the Retail Sector

11:45 - 12:00

Reinvent Retail: Responding to Changing Consumer Behavior

12:00 - 12:15

The First Promotional War in Retail Apps: Findings and Consequences

12:15 - 13:00

DEBATE: AI or Die? The Potential of Digital Transformation and Green Change in the FMCG Sector

  • Green Transformation Forces Changes in Distributor-Supplier Relations
  • How New Technologies and Digitalization Helped Companies Cope with the Cost-Price Crisis
  • Digital and Technological Transformation in Retail: Productivity and Efficiency
  • What Benefits Do Consumers Gain from Business Digitalization? What Will AI Bring to Consumers?
  • Digitalization Is Changing the Shopping Experience in the World of Physical Stores
  • Artificial Intelligence Will Revolutionize the Supply Chain and Assortment Management
  • The Use of AI in the Retail Sector: Where to Look for Opportunities, the Potential for Change, and How to Use It
  • 13:00 - 14:00

    LUNCH

    THEME BLOCK: STRATEGY & TRENDS

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    14:00 - 14:15

    Discount Retailers Change Strategies: Implications for Suppliers

    14:15 - 14:45

    Fireside Chat: The Future of the Shelf: Private Brands Rise to Power. Scenarios for A and B Brands

  • In what direction will the offer of retail chains evolve?
  • What should suppliers focus on when building their product portfolio and brands?
  • Is there room for medium-sized companies' products between large brands and private labels?
  • 14:45 - 15:15

    Fireside Chat: Rynek pracy handlu. Pomiędzy człowiekiem a automatyzacją

  • Investing in Employees, Investing in the Future of the Company
  • The State of the Labor Market: Trends That Will Transform the Retail Sector
  • Automation: Technologies Supporting Employees in Stores and Warehouses
  • 15:15 - 15:45

    Fireside Chat: Retail media – nowa szansa dla sektora retail. Jak ją wykorzystać?

  • Retail Chains Are Looking for New Revenue Streams. How Much Will They Earn from Advertising?
  • Digital Transformation and New Business Development Opportunities for Retailers
  • The Future of Retail Media: Which Communication Channels Will Gain Popularity?
  • How Can Brands and Suppliers Use Retail Media in Their Communication Strategies?
  • 15:45 - 16:00

    Presentation

    16:00 - 16:30

    Fireside Chat: Obesity Drugs to Transform the FMCG Industry – Scenarios and Challenges

    • What Impact Will New Generations of Weight Loss Drugs Have on the FMCG Sector?
    • Will New Drugs Affect Consumer Behavior and Needs?
    • What Potential and Development Opportunities Do Obesity Drugs Offer FMCG Manufacturers and Distributors? And Who Should Be Afraid?

    16:30 - 17:00

    Fireside Chat: Redefining the Store's Mission - From Selling Products to Feeding People

    • The Hybridization of Retail and Foodservice: How Will Stores Change?
    • How to Build Competitive Advantages by Developing Ready-to-Go and Ready-to-Eat Offerings?
    • What Consumer Trends Will Drive Change in Stores?

    Theme Block: PACKAGING & SUPPLY CHAIN TRENDS

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    14:00 - 14:15

    Operational Excellence in the Supply Chain and Customer Experience

    14:15 - 14:30

    Topic Under Discussion

    14:30 - 14:45

    Optimization, Fool! AI and Machine Learning Will Transform the FMCG Supply Chain

    14:45 - 15:00

    New Reality, New Rules of Cooperation between Suppliers and Distributors

    15:00 - 16:00

    DEBATE: Green and Digital. Transparent Collaboration Principles for Value Creation in the Supply Chain

    • Green, Low-Emission, and Efficient: What Do Customers Expect from the Supply Chain?
    • The Cost Crisis Has Forced Closer Collaboration and Work on Optimization and Efficiency Between Retailers and Suppliers
    • How to Use New Technologies, Including AI, for Operational Excellence in the Supply Chain?

    16:00 - 16:15

    Packaged Food: Even More Convenient, Even More Sustainable

    16:15 - 16:30

    The Future of Packaging: Environmentally Neutral, Digital, and Safe

    16:30 - 16:45

    Supply Chain Innovation in Times of Cost Crisis

    16:45 - 17:00

    Fireside Chat: There's Always Risk. Reducing In-Store Loss a Priority for Retailers

    • How to Minimize Losses in Retail?
    • How Artificial Intelligence and Other Technologies Can Help Stores Combat Losses and Theft?
    • Key Challenges and Trends in Supply Chain Loss Prevention

    Theme Block: E-COMMERCE & DIGITAL TRENDS

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    14:00 - 12:15

    TikTok and Others: The Social Media Revolution in Retail

    14:15 - 14:30

    Frictionless Shopping: Easy, Fast, and Enjoyable Shopping

    14:30 - 14:45

    Cybersecurity! How to Effectively Collect, Analyze, and Protect Customer Data?

    14:45 - 15:25

    DEBATE: The Future of E-grocery - Market Development Scenarios in Poland and the Region

    • How Has the Cost Crisis Revised the Strategies of E-grocery and E-commerce Companies?
    • On Which Battlefields Will the Fight for Customers in the Online Retail Sector Take Place?
    • Development Prospects of the E-commerce/E-grocery Market in Poland
    • Will Technologies, Logistics, and New Business Models Enable Profitability in E-commerce?

    15:25 - 15:40

    Topic Under Discussion

    15:40 - 15:55

    Artificial Intelligence Transforms Consumer Communication Across All Sales Channels

    15:55 - 16:10

    Self-Checkout: A Profound Revolution or a Dead End?

    16:25 -

    Instore Media – Multichannel Customer Communication In-Store

    Theme Block: OMNICHANNEL TRENDS

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    14:00 - 14:15

    The state of retail in Poland 2024

    14:15 - 14:30

    Discount stores – where is the market saturation limit for this format?

    14:30 - 14:45

    Supermarkets – a new, agile and even more competitive retail format

    14:45 - 15:25

    DEBATE: Convergence of Formats. Where will all retail network operators meet?

    • The Consumer at the Center of Retail Chains and E-commerce Businesses
    • Customer Expectations for Sales Channels. Who Responds to Them Most Effectively?
    • In Which Direction Are Individual Formats Heading? What Advantages and Distinguishers Do They Focus On?
    • Will New Commercial Concepts Build Greater Value for the Customer?
    • The Most Effective Development Strategies in Retail and Wholesale Trade

    15:25 - 15:40

    The Future of Trade. Automation and Robotics Key for the FMCG Sector

    15:40 - 16:00

    Autonomous Stores - A Response to the Needs of Consumers, Retailers and Suppliers

    16:00 - 16:20

    Convenience – Where Will the Need for Convenience and Proximity Take Stores?

    16:20 - 16:35

    Hypermarkets of the Future: How Will the Largest Format Stores Change?

    16:35 - 17:00

    Maintaining Private Label Competitiveness in Times of Rising Costs

    Theme Block: CONSUMER & SHOPPING TRENDS

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    14:00 - 14:15

    Redefining Retail: Who is the Customer of Tomorrow?

    14:15 - 14:30

    New Generation Customers, New Generation Sellers

    14:30 - 15:00

    Fireside Chat: Generation Żabka, Generation Biedronka – How Retail Chains Have Shaped Generations of Polish Consumers

    • Is it already possible to speak of a "Biedronka generation" and a "Żabka generation"? What impact have both chains had and continue to have on consumers?
    • Do retail chains not only respond to needs, but also anticipate and create customer behavior?
    • Will the impact of operators on consumers grow with their development?
    • How do Biedronka and Żabka work with their customers?

    15:00 - 15:25

    Fireside Chat: Scandinavian Style, or How Ikea and Netto Won the Hearts of Poles

    • Why do Poles have a soft spot for Scandinavian products and Scandinavian design?
    • How do Scandinavian companies view the Polish consumer and their needs?
    • Are simplicity, usability, and convenience the key to the success of Scandinavian companies?

    15:25 - 15:40

    What Generation Z Wants from Stores and Brands

    15:40 - 16:00

    Shoppertainment, Activations, Experience, Adventure: Retail Redefines the Future of In-Store Sales

    16:00 - 16:45

    DEBATE: Loyalty in the Age of AI and New Technologies: Next-Generation Marketing

    • How are consumers and their needs changing?
    • What did marketing teams learn about consumers in 2023?
    • Loyalty cards and apps: key to building customer relationships
    • Using new technologies and AI solutions
    • Demographic, social, health, migration, and shopping trends that will shape the market

    16:45 - 17:00

    Customer Loyalty in Retail AD 2024

    Theme Block: CONVENIENCE & FRANCHISE TRENDS

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    14:00 - 14:15

    Franchise and Traditional Trade – Scenarios, Potential, Challenges

    14:15 - 14:30

    Is the Polish economy and its suppliers capable of eliminating independent trade?

    14:30 - 14:45

    Convenience and more. Business models where price is not everything

    14:45 - 15:25

    DEBATE: Wholesale and Distribution. Who will save small-format trade and the FMCG market in Poland?

    • Wholesale in Transformation: How Will Business Models Change in the Distribution Market?
    • Companies Must Change Their Rules of Cooperation with Customers. What Do Partners Expect?
    • How Can Wholesale Utilize Digital Transformation to Elevate Its Development?
    • Development and Cooperation Strategies in the FMCG Market. State and Condition of Distribution and Retail Sectors.
    • Collaboration with Suppliers and Retailers: Building a Competitive Business Model in Wholesale.

    15:25 - 15:40

    Fireside Chat: Multifranchise - Building Business Success in Retail Trade

    • How to Build Scale in Franchise Business?
    • The Role of Multifranchisees in Retailers’ and Wholesalers’ Strategies
    • Scenarios for Multifranchises: Supporting the Development of Family Businesses Across Generations
    • Succession Challenges in the Retail and Franchise Sector in Poland

    15:40 - 16:00

    Super- and Hyperfranchise. Are Larger Formats a Chance for Greater Success?

    16:00 - 16:15

    Technology in the Service of Franchising: How Digital Transformation Will Impact Franchisors and Franchisees?

    16:15 - 17:00

    DEBATE: Franchise 4.0. Business Based on Credibility, Trust, and Technologies

    • Collaboration with Franchisees – New Rules, New Opportunities
    • New Technologies in Franchising: Building a Reliable Network for Suppliers
    • Critical Supplier Relationship Building for the Distribution Sector and Its Competitiveness
    • Franchisee Well-Being: A Key Challenge for Franchise Networks

    Theme Block: SUSTAINABILITY & ETHICS TRENDS

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    14:00 - 14:45

    DEBATE: Transformation is the Only Way! How the Deposit System and Green Revolution Will Change the Retail Sector and Packaging Market?

    • The Deposit System as an Organizational Challenge for the Entire Supply Chain in the FMCG Sector
    • At What Stage of Implementation Preparation Is the Polish Retail and Food Industry Regarding the Deposit System?
    • Will the System Redirect Customers to Large Stores Offering Better Raw Material Pickup Conditions?
    • How Will the CSRD Directive on Carbon Footprint Reporting Impact Trade-Supplier Relations?
    • Working on Green Change in the Supply Chain: Key Challenges and Requirements

    14:45 - 15:00

    Does the consumer still want a green revolution?

    15:00 - 15:15

    Trade must monitor health trends and respond to customer needs.

    15:15 - 15:30

    The deposit system is a challenge for the entire supply chain

    15:30 - 15:45

    The CSRD Directive changes the value creation strategy in companies

    15:45 - 16:00

    Zero food waste. Technologies that support the fight against food waste

    16:00 - 16:15

    Energy transformation - how to seize the opportunity and increase competitiveness?

    16:15 - 17:00

    DEBATE: Labor market and demography. The FMCG sector and the economy need a migration strategy… and not only

    • The situation in the labor market in retail trade and the FMCG sector
    • Demography and migration as a challenge for the labor market
    • Does the Polish economy need a migration strategy?
    • How does low unemployment drive automation in the FMCG sector?
    • How to run a retail and FMCG business in times of labor shortage?


    The organizer reserves the right to make changes to the program

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