Retail Trends 2026
Effectively, Boldly, Intelligently
This year’s Retail Trends congress has 4 thematic rooms and as many as 7 thematic blocks. From the most important economic trends, to the supply chain, private labels and consumer trends. Invited experts and guests will give their own lectures, take part in debates and fire chats on 4 different stages.
Event Agenda:
8:00 – 9:00 Registration
9:00 – 13:30 Morning Program
Stages:
- ECONOMY & RETAIL FORECASTS
- CONVENIENCE, FUEL & COFFEE TRENDS by NACS
- CONSUMER TRENDS (Morning)
- DIGITAL & SUPPLY CHAIN TRENDS
13:30 – 14:30 Lunch in the hotel restaurant
14:30 – 17:00 Afternoon Program
Stages:
- RETAIL STRATEGY & TRENDS
- BRANDS & PRIVATE LABEL TRENDS
- CONSUMER TRENDS (Evening)
- ECOSYSTEMS & CHANNELS TRENDS
19:00 – Start of the evening part (Evening Gala)
19:00 – 20:00 – DEBATE: The era of retail ecosystems is coming. Future trends that will drive changes in retail
20:00 – 21:30 Awards ceremony in the Franchise Superhero, Market of the Year, and Retail Business Awards competitions
21:30 – 0:00 Evening Cocktail Party
ECONOMY & RETAIL FORECASTS
09:00 – 09:10 WELCOME
09:10 – 09:35 New demographic order in retail
09:35 – 10:40 DEBATE: Effective Growth Strategies in Retail for a Decade of Challenges
- Development strategies that build advantages in times of profound change and uncertainty;
- The market in a phase of redefinition. Flexibility is a condition for survival;
- Maintaining economic growth and consumption with a shrinking population;
- Demography as a long-term challenge for business models in retail;
- Who will work and buy? Migration policy versus consumption and the labor market;
- Will AI help save profitability in times of hyper-costs and black swans?
- Scenarios for the retail and industry sectors in the FMCG sector;
PANELISTS:
- Łukasz Stępniak (Moderator)
- Włodzimierz Wlaźlak, CEO, Lidl Polska
- Brian Olesen, General Director, Netto Polska
- Alexandre Saussard, CEO, Auchan Polska
- Marek Sypek, CEO, Stock Polska
- Emmanuel Pruvost, CEO, Makro Polska
10:40 – 11:00 FMCG Market 2026 – from current challenges to future trends
- Karolina Zajdel-Pawlak, Managing Director, NielsenIQ
- Michał Rudecki, Commercial Director, NielsenIQ
11:00 – 11:15 Retail 3.0. The Physical Store as a Center of Consumer Experience
- Digitalization and automation. From monetizing impressions to conversion from interactions.
- How technology, AI, devices, and experience design affect the customer path, aiming for long-term CLV growth?
- Sebastian Knap, Chief Growth Officer, Nanovo Group
11:15 – 11:40 Fireside Chat: Taming Uncertainty
- How to effectively build business strategies in times of uncertainty?
- Longing for predictability. Can uncertainty be good for business?
- Uncertainty as motivation for investment, not saving?
- Can market uncertainty stimulate companies towards innovation?
- Uncertainty as an accelerator for building company efficiency and resilience
- How to make the right business decisions in times of uncertainty?
- Uncertainty = more rational behavior and greater customer care?
PANELISTS:
- Łukasz Stępniak (Moderator)
- Rafał Brzoska, CEO, InPost Group
- Krzysztof Pawiński, CEO, Maspex Group
11:40 – 11:55 Agentic commerce, or how to ensure that agents work for us
- Maciej Kroenke, Partner at Strategy& Polska
- Grzegorz Gwiazdowski, Expert at Strategy& Polska
11:55 – 12:10 Retail media. A new, better world in trade
- Bartosz Domaradzki, General Manager, In store Media
- Marta Kirstein, Director, Visa Consulting & Analytics
12:10 – 12:30 Beyond Price Wars: New Value Drivers in European Retail
- Sebastian Rennack, retail market expert, founder of Aletos Retail Advisory, Top Analyst by RETHINK
12:30 – 13.30 DEBATE: Building Value. Retail under pressure from costs, customers, and technology
- Development priorities AD 2026. Effective investment planning in times of hyper-costs?
- New stores, new customers. Does availability remain a priority in retailers’ strategies?
- Growing consumer expectations versus the real capabilities of technology. Where is the limit?
- What is “value” for the consumer in a world of excess choice?
- Robots, drones, AI agents… Retail in the face of the greatest technological revolution
PANELISTS:
- Krzysztof Tokarz, President of Grupa Specjał
- Przemysław Witkowski, Board Member, CFO at Kaufland Polska
- Dariusz Sinkiewicz, Deputy President of the Board, Lagardère Travel Retail Polska
- Jacek Niewęgłowski, CEO North East Europe, Smurfit Westrock
- Bartosz Domaradzki, General Manager, In Store Media
- Taras Pylypiuk, CEO Modern Expo
- Sebastian Knap, Chief Growth Officer, Nanovo Group
- Moderator: Michał Kokoszkiewicz, editor of wiadomoscihandlowe.pl
RETAIL STRATEGY & TRENDS
14:30 – 15:10 Fireside Chat: Heart shaped big box. Effective “one stop shopping” strategies
- Effective “One stop shopping” strategy. What does it consist of today?
- Changes in the business models of super- and hypermarket chains versus consumer needs;
- The future of large formats – investments, technology, and change in thinking
- Investments in technology, data, and customer experience key to the future of retail
- Scale or the ability to quickly adapt to the demands of a competitive market?
- Cost efficiency of large formats in times of margin pressure and price wars
PARTICIPANTS:
- Mateusz Soroka, Board Member, Sescom
- Adam Grzywok, Vice President of the Board, Sales Department Director at Kaufland Polska
- Marek Pospiszyl, President of E.Leclerc Wrocław
- Moderator: Paweł Jachowski, deputy editor-in-chief of the wiadomoscihandlowe.pl portal
15:10 – 15:25 Seize the opportunity! Demography is changing the labor market in the retail sector
- Beata Zacharjasiewicz, Key Account Manager, National Database of Employers of People with Disabilities
15:25 – 15:45 Margins under pressure. Profitability models in retail in the era of hyper-costs
- Michał Zimiński, Senior Director, Simon&Kucher
15:45 – 17:00 DEBATE: Change the Rules of the Game! Winning Business Models
- Scale versus flexibility – which model wins today?
- Store concept and format as a competitive advantage;
- Price, value, and experience – a new definition of “value for money”
- Technology, data, and automation as a real source of advantage;
- Business model resilience in times of crises and uncertainty;
- Consumer needs identification based on data and loyalty;
- Retail chains that have succeeded in retail;
PARTICIPANTS:
- Tomasz Brzeziński, Managing Director of Strategic Projects, Clever Stores Ukraine (СІМІ)
- Piotr Kozina, CEO, Grupa PSB Handel Michał Laskowski, Omnichannel Director, Sinsay (LPP Group)
- Tomasz Stec, Managing Partner, Simon&Kucher Marta Jabłonowska, Head of Retail, Jysk Polska
- Kamil Kruk, Client Service & Analysis Director, ASM Group
- Moderator: Paweł Jachowski, deputy editor-in-chief of the wiadomoscihandlowe.pl portal
CONVENIENCE, FUEL & COFFEE TRENDS
09:30 – 09:35 WELCOME
09:35 – 09:50 Convenience 2026. Trends driving market changes
- Katarzyna Reizer, Client Business Partner, NielsenIQ
09:50 – 10:20 СІМІ and a new dimension of convenience. Real emotions of the young generation
- Tomasz Brzeziński, Dyrektor Zarządzający Projektami Strategicznymi, Clever Stores Ukraine
10:20 – 11:10 DEBATE: Franchise needs a new narrative – commercial and social
- Franchise as a “Polish” business – capital, taxes, and local responsibility;
- Franchise as a market stabilizer and a driver for the middle class development in Poland;
- Franchise as a safe path for business development in times of uncertainty?
- The role of franchise in building the resilience of the economy and local trade;
- Soft franchise. Does this cooperation model still make business sense?
- What does the franchise need, and is it really the franchise law?
PARTICIPANTS:
- Marta Ziółkowska, Director of Franchise Studies at SGH
- Monika Dąbrowska, Global Franchising, McDonald’s Corporation, President of the Polish Franchise Organization
- Remigiusz Czernecki, Vice President of the Board, Commercial Director at GK Specjał
- Krzysztof Gapys, Board Member of Muszkieterowie Group for Europe
- Paweł Tracz, President of the Polish Association of Micro-entrepreneurs and Franchisees
- Moderator: Katarzyna Pierzchała, editorial secretary of wiadomoscihandlowe.pl and wiadomoscikosmetyczne.pl portals
11:10 – 11:25 Engineering Advantage: Why Modern Retail Systems Outperform Traditional Shelving
- Anna Klepacz, Regional Sales Specialist, Zenith
11:25 – 11:40 Innovations that are changing the convenience sector
- Leszek Jurczak, Member of NACS Global Industry Engagement Council (National Association of Convenience Stores)
11:40 – 11:55 Convenience 2.0. Convenience, health, personalization – trends that will shape consumer behavior.
- Grzegorz Wojciechowski, Brand Manager, Wessper
- Katarzyna Gniewosz, Sales Department Director, Wessper
11:55 – 12:35 Fireside Chat: The future of fuel retail in Poland – gas stations between politics and consumer trends
- Jan Strubiński, Market Analysis Director, Polish Organization of the Oil Industry and Trade
- Katarzyna Warzywoda, Vice President of Shell Polska responsible for the retail area
- Andrzej Kondys, Vice President of Anwim, Moya network
- Moderator: Leszek Jurczak, Member of the NACS (National Association of Convenience Stores) Global Industry Engagement Council
112:35 – 13:30 DEBATE: Convenience Revolution! New Customer Generations, New Challenges
- Who are cafes, QSR restaurants, and convenience stores for?
- How do individual consumer generations shape the market?
- Needs of Boomers and Silvers generations vs Generation Z;
- Product and marketing strategies in the era of sharp generational differences;
- Business models best responding to consumer needs;
- How will the convenience trend change trade and supplier strategies?
Participants:
- Piotr Belniak, Head of Retail, Mol Polska
- Sebastian Bielawski, Żabka Café Sales and Development Director, Żabka Group
- Małgorzata Adamczak, Senior Category Manager, Shell Mobility Polska
- Zbigniew Kudrycki, Convenience Partnership Delivery & CBM Lead, BP Polska
- Grzegorz Wojciechowski, Chief Marketing Officer, Wessper
- Anna Klepacz, Regional Sales Specialist, Zenith
- Moderator: Leszek Jurczak, Member of the NACS (National Association of Convenience Stores) Global Industry Engagement Council
BRANDS & PRIVATE LABEL TRENDS
14:30 – 14.50 Private label is the game changer – the future of private brands
- Dorota Kałowska, Partner & Strategy Consultant, Cobalt Spark
14:50 – 15:05 GLP-1 drugs are changing the rules of the game for food brands
- Honorata Jarocka, Associate Principal, Mintel
15:05 – 16:05 DEBATE: Climate and Demography will change strategies in the FMCG market
- Consumer megatrends of the future versus the redefinition of the store shelf;
- New geography of demand: climate as a decisive factor in the shopping basket;
- How do heatwaves and changes in seasonality affect the structure of FMCG sales?
- Water, beverages, and ice cream – growth categories in the world of climate crises;
- Will water become a strategic, not just a volume, category?
- How to secure availability and margins in a situation of climatic turbulence?
- Aging society versus younger generations – two different shopping baskets
- Product strategies, how companies are truly preparing for long-term changes?
- Product and packaging innovations that will help maintain competitiveness
PANELISTS:
- Wojciech Kamiński, Corporate Sales Director, Nestlé Polska
- Aleksandra Gawlas-Wilińska, Head of Marketing HCB, Henkel Polska
- Agata Partyka, Customer Development Director, Danone Polska
- Marek Styszyński, VAS Director Raben
- Roman Szymanda, Product Development Manager, CMR
- Agnieszka Becler, Strategist, Adres:Media
- Moderator: Magdalena Stosio-Róg, deputy editor-in-chief of “Wiadomości Handlowe” magazine
16:05 – 16:20 Polish family strong through shopping – purchasing strategies
- Agnieszka Figiel, Principal Research Executive PMR
- Agnieszka Skonieczna, Retail & Pharma Business Unit Director Hume’s Institute
16:20 – 17:00 DEBATE: Private brands. A strategic growth driver for retail
- Private brands as a lever for growth – sales, margin, and customer loyalty
- What role do private brands play today in FMCG network strategies?
- Limits of private brands expansion – how many private brands constitute a “healthy shelf”?
- Private brands as an engine driving innovation in the FMCG sector?
- From private label to private brands – quality, trust, and transparency;
- Premiumization of private brands – a scenario that cannot be avoided;
- Is the upcoming era of AI shopping agents an opportunity for private brands?
PANELISTS:
- Krzysztof Dobczyński, Commercial Director Netto Polska
- Marek Bąk, Director for Expansion and Development and HoReCa Channel, Dawtona Group
- Patrycja Sienkiewicz-Nowak, Director for Trade and International Relations, E.Leclerc Polska
- Magdalena Kowalewska, Director of the Food & Agro Sector Analysis Bureau, BNP Paribas Bank Polska
- Magdalena Bogucka, President, Amara
- Paweł Długoński, Commercial Director, Minimart Bulgaria
- Moderator: Tomasz Szacoń, owner of RetailPoland Consulting
CONSUMER TRENDS (Morning)
09:30 – 09:35 WELCOME
09:35 – 09:55 Mindfulness! Key trends and consumer insights that will change the FMCG market
- Jan Kisielewski, Brand & Innovation Director, Żabka Polska
09:55 – 10:10 The fight for consumer attention is a fight for sales
- Agnieszka Górnicka, President of Inquiry
10:10 – 10:25 From consumer to agent: who really makes the decision?
- Marek Cynowski, Head of Eastern Europe, Adobe
10:25 – 11:35 DEBATE: AI agents and retail media redefine the market – scenarios and challenges
- Will the brand of the future be built for the consumer or for the AI agent?
- Data instead of emotions. How agentic commerce changes brand perception? Is agentic commerce an opportunity for retail chains’ private labels?
- Retail media and AI agents, meaning a new balance of power between the producer and the chain
- Will chains take control of the “brand world” thanks to retail media? Are marketing departments ready for an era of data-driven communication?
- Competition in the world of AI commerce. Will traditional brands lose to “AI-native”?
- From shopping assistant to full-fledged AI commerce – scenarios. Is shopping of the future really shopping done in “ChatGPT”?
Participants:
- Robert Stupak, Member of the Board, Carrefour Polska
- Krzysztof Andrzejczak, Director, Group Advertising Sales & Growth, Allegro
- Paweł Nawrocki, Director Retail Media & Financial Services, Empik Group
- Joanna Orzechowska, Head of Marketing & Media, Unilever Personal Care Business Unit Lead
- Mateusz Duś, New Business Director, IQS
- Marcin Lenkiewicz, Vice President & Board Member, Grupa Blix
Moderator: Piotr Mazurkiewicz, economic journalist for “Rzeczpospolita”
11:35 – 11:50 From reach to store visit. How does omnichannel really work?
- Tomasz Machała, CEO, Justtag Group
11:50 – 12:05 Dietetic catering. The right answer to new customer needs
- Nicolas Jedraszak, President of Maczfit, Żabka Group
12:05 – 12:40 DEBATE: Not just sales: How does retail media build a new revenue stream?
Participants:
- Magdalena Marcinkiewicz, Senior eCommerce Manager, Mondelez
- Ivan Kovalov, GOC Commerce Manager, WPP Media
- Paweł Kuźma, CEO & Co-Founder, MageAds
- Moderators: Joanna Wysocka, Head of Brands Ads, Glovo; Ala Wirkowska, Retail Media & Brand Ads & Q-Commerce & E-Commerce & Brand, Glovo
12:40 – 12:55 First-Party Data in retail media as an engine driving sales
- Maciej Wojciechowicz, Head of Strategic Partnerships, Footprints AI
- Antoine Kolendowski, Country Head Poland, Footprints AI
12:55 – 13:10 What really directs consumers to the store? Facts, myths, and research
- Adam Iwiński, CEO, Hybrid.ai
13:10 – 13:30 Fireside Chat: The pet food market, a deep social change
Participants:
- Klaudia Buchwald, Category Manager Cleaning & Baby Care & Animals, Allegro
- Marta Nagot, Demand Director, Central Europe MARS Pet Nutrition
- Moderator: Tomasz Szacoń, owner of RetailPoland Consulting
CONSUMER TRENDS (Evening)
14:30 – 14:50 Fireside Chat: Next level loyalty. The revolution of super-apps and AI agents
- From a loyalty program to a super-ecosystem of consumer decisions. Are super-apps and AI agents redefining loyalty in the brand-customer relationship?
- Agentization of apps. How will AI drive app development?
- How to build loyalty and engagement in an environment of algorithms and data? Who will own the purchase decision: brand, platform, or agent? How to design loyalty in a world of regulations, ethics, and awareness?
- Personalization vs. trust. Will customers give up data in exchange for convenience? What does the consumer want?Future scenarios for loyalty solutions.
Participants:
- Piotr Suchodolski, Executive Director for Commercial Marketing, Orlen
- Marek Złakowski, Digital and Customer Development Director, Biedronka
- Moderator: Piotr Mazurkiewicz, economic journalist for “Rzeczpospolita”
14:50 – 15:05 The retail media trap: How not to kill the goose that lays the golden eggs?
- Michał Hejka, Chief Operating Officer, Retail Media Nanovo
15:05 – 15:55 DEBATE: A new map of consumer needs – insights, scenarios, forecasts
- Shopping 354 times a year! The phenomenon of Polish consumers! How are shopping missions and the hierarchy of consumer choices changing?
- Are networks redefining their offer and communication in response to changes? The shopping basket as a mirror of moods. What does the data really say?
- How to combine sales data with insights to better understand purchase decisions?
- Retail media and AI – gamechanger or just a marketing promise?
- Which trends will be key in the next 2–5 years? Will the consumer remain “rationally thrifty” or return to previous behaviors?
- What are retail chains investing in and how are they preparing for various scenarios?
Participants:
- Joanna Reiter, Business Intelligence Department Director at Kaufland Polska
- Łukasz Janota, Marketing and Communication Director at Aldi Polska
- Antonina Grzelak, President, PANPARAGON | Mr Receipt sp z o.o.
- Marcin Piotrowski, Commercial Director, Savi Marketing
- Bartłomiej Wierzbicki, Sales Director, Omnishelf
- Przemysław Biedrzycki, Country Lead New Verticals, Sto2 (Pyszne.pl)
- Moderator: Piotr Mazurkiewicz, economic journalist for “Rzeczpospolita”
15:55 – 16:10 The store as a medium: execution as a new sales engine
- Pedro Martinho, Entrepreneur & Strategic Innovation Partner
16:10 – 17:00 DEBATE: Store of the future! Shopping without friction or problems
- Store of the future – a place of inspiration, order collection, or still a key place for shopping. What is frictionless shopping for individual retail formats and concepts? To what extent is a “frictionless” store a real need versus a marketing gimmick?
- Building a digital ecosystem around the store – integration of online and offline. How to reduce all friction points in the store: queues, shopping paths, payments?
- Intelligent shelf – management of assortment, promotions, and customer experience. Technologies (self-checkout, scan & go, mobile payments), meaning easy, convenient, and simple shopping.
- How real-time data allows for product recommendations, and adjusting promotions and communication?
Participants:
- Krzysztof Gawałek, Founder and Board Member, Piko24
- Paweł Wardziński, General Manager of Intermarché
- Rafał Staniszewski, Business Development Manager, Envipco Poland
- Tomasz Marczak, Board Member, PHZ Baltona
- Joanna Kwiczor, Commercial Director, NielsenIQ Michał Sadecki, President of MSL Consulting
- Moderator: Piotr Mazurkiewicz, economic journalist for “Rzeczpospolita”
DIGITAL & SUPPLY CHAIN TRENDS
09:30 – 09:35 WELCOME
09:35 – 09:50 Fireside chat: Demand forecasting in times of uncertainty. How to build a resilient supply chain?
- Tomasz Kocik, VP Finance Central and Eastern Europe, DHL Supply Chain
- Moderator: Michał Kokoszkiewicz, editor of wiadomoscihandlowe.pl and “Wiadomości Handlowe” magazine
09:50 – 10:05 Digital VAS: Logistics that configures the market
- Marek Styszyński, VAS Director, Raben Logistics Polska
- Maria Strojnowska, VAS Project Manager, Raben Logistics Polska
10:05 – 10:20 From algorithm to margin in retail. How does AI actually optimize the supply chain?
- Maciej Kowalik, CEO of Smartstock (Dature)
10:20-10:35 Fireside chat: On the green line of fire. Retail and the supply chain vs. eco-challenges
Participants:
- Marcin Soboń, Logistics Purchasing Manager in the Danone group of companies
- Tomasz Grabowski, Operations Director, LPR – La Palette Rouge Poland
- Moderator: Michał Kokoszkiewicz, editor of wiadomoscihandlowe.pl
10:35 – 10:50 How does the on-edge AI model improve retail operations?
- Bartłomiej Wierzbicki, Sales Director, Omnishelf
10:50 – 11:30 DEBATE: A new revolution. Packaging of the future as a response to consumer needs
- How the future will change packaging, store shelves, and customer purchase decisions?
- How to design packaging to effectively respond to consumer and environmental challenges?
- Can more eco-friendly packaging go hand in hand with an attractive product price?
- Is the upcoming packaging revolution (PPWR) an impulse for greater innovation in retail?
- Packaging pre-design – a common challenge for retailers and suppliers.
- Increased production costs vs. maintaining competitive prices and meeting consumer expectations.
- Circular economy – how to accelerate its development through the transformation of the packaging market?
Participants:
- Mieszko Rusinowski, Managing Director of IPP Polska
- Andrzej Gantner, Vice President of PFPŻ
- Katarzyna Grabarska, Senior Packaging Ecodesign Manager, Biedronka
- Marta Szwedko-Organek, Head of the Purchasing and Packaging Development Department, Spółdzielnia Mleczarska Mlekpol
- Jarosław Siuta, Better Planet Packaging Specialist, Smurfit Westrock
- Moderator: Michał Kokoszkiewicz, editor of wiadomoscihandlowe.pl
11:30 – 11:45 Data products with AI – how to build analytics and have trust in data with Qlik Talend
- Rafał Sulikowski, BI Account Manager, Hogart Business Intelligence
- Sławomir Podymniak, Senior Sales Manager, Hogart Business Intelligence
11:45 – 12:00 How much does your store really cost? Hidden risks of leasing in the retail chain portfolio
- Dariusz Matysiak, President of Shareco Konrad Krusiewicz, Co-owner, Shareco
12:00 – 12:15 Deposit reality: data, trends, and decisions of retailers
- Agnieszka Pokładek, Head of Sales, Tomra Collection Poland
12:15 – 13:30 DEBATE: Future! The deposit system as a gamechanger in the retail sector
- Satisfaction or frustration? Which emotion prevails among customers and retailers in the first months of the deposit system’s operation?
- What’s on the shelf, is it in the reverse vending machine? The state of packaging exchange in retail chains. First half of 2026 and the deposit system.
- How has the deposit system changed the beverage market and the strategies of suppliers, as well as the trade itself?
- What has already happened and what are the possible scenarios for the second half of 2026?
Participants:
- Joanna Kasowska, Director of Quality and Food Management Standards at Żabka Group
- Paweł Pawlak, Distribution Center Director, Kaufland Polska (responsible for implementing the system in the network)
- Anita Sowińska, Deputy Minister of Climate and Environment Maciej Ptaszyński, President of the Polish Chamber of Commerce
- Magdalena Markiewicz, President of „PolKa” Deposit System Operator Not For Profit
- Marcin Derenda, President of AKE Technologies
- Dariusz Dworzecki, Director of Development and the Collection Network, Kaucja.pl – National Deposit System
- Paweł Wróblewski, Managing Director, Envipco Poland
- Jakub Ogórek, President of the Polish Deposit System Tomasz Suligowski, President of OK Operator Kaucyjny
- Moderator: Katarzyna Pierzchała, editorial secretary of wiadomoscihandlowe.pl and wiadomoscikosmetyczne.pl portals
ECOSYSTEMS & CHANNELS TRENDS
14:30 – 14:50 Market 2030 – scenarios for retail and FMCG wholesale
- Jacek Jabłoński, Consultant, OC&C
14:50 – 15:05 Drugstore 2.0. Trends that will change the beauty industry and drugstore sector
- Hanna Hryshyna, deputy executive director for strategic marketing and communications, Eva Ukraine drugstore chain
15:05 – 16:00 DEBATE: Discounters will write the future of trade and suppliers
- No one is stronger than discounters. Can anyone threaten them? Discounters as a winning format in Poland – scenarios for concept evolution
- Constant following of the consumer as the main source of success
- Experiences from foreign markets and scenarios for discounter development in Poland
- Discounters’ network export as a development engine for producers from Poland Manufacturer brand vs. private labels.
- Effective models of cooperation with discounters?
- Stable growth hand in hand with discounters. How to develop business together with them?
Participants:
- Łukasz Dobrowolski, Country Head Mr. DIY for Poland
- Carlos Oliveira, General Director, Vollmart
- Tomasz Krawczyk, manager for commercial research and market analysis, PepsiCo
- Jan Skowron, Managing Director, KIK Poland
- Piotr Konopko, Food Commercial Director, Jerónimo Martins
- Moderator: Karol Tokarczyk, economic analyst, Polityka Insight
16:00 – 16:15 Dino – Polish retail superhero and its offer in the context of current market trends
- Michał Maksymiec, Retail Client Director, YouGov
16:15 – 17:00 DEBATE: E-grocery returns to the game for the customer
- Will new business models help earn money on online food sales? Barriers to the growth of the Polish e-grocery market. How to break them?
- Q-commerce like a phoenix from the ashes. Fast deliveries on the rise again. Building a coherent shopping experience in online and offline channels.
- Give e-grocery a chance. How to persuade customers to make their first purchase? Scenarios for the e-grocery market in Poland for the coming years. Investments in new technologies and automation will “fix” e-grocery.
Participants:
- Łukasz Turczyński, Senior General Manager, Bolt Food
- Szymon Turnau, Digital & E-commerce Director, Auchan Polska Michał Krowiński, co-founder, Lisek.App
- Daniel Nicota, Head of Commercial, Mamyito.pl
- Grzegorz Bielecki, Chief Operating Officer, Member of the Board at Frisco
- Marek Nowakowski, Business Development Manager, Exorigo-Upos S.A.
- Maciej Nowakowski, CEO, Lite e-Commerce
- Moderator: Karol Tokarczyk, economic analyst, Polityka Insight
