Retail Trends 2024
NEW OPENING, NEW OPPORTUNITIES
Congress Programme
The Retail Trends 2024 program consists of as many as 7 thematic blocks. We have divided them in such a way that we can gather and discuss the most important changes in the retail market and trends that are appearing on the market. Check out our program and join us on June 18, 2024 at the Double Tree by Hilton hotel!
📍 Blank Floor
INAUGURAL SESSION – GLOBAL ECONOMY TRENDS & FORECASTS
THEME BLOCK: STRATEGY & TRENDS
📍 1st Floor
09:00 - 09:05
Welcoming guests
09:05 - 09:25
In the name of… convenience!
09:25 - 09:45
The Post-Storm Landscape! FMCG Market 2024-25 – Trends and Forecasts
09:45 - 10:05
Caught in a Cost Vise: Pricing and Margin Strategies in Uncertain Times
10:05 - 11:10
DEBATE: Wake Up Consumers! Retail Improves Business Models and Seeks New Revenue Streams
- The Consumer Emerging from the Cost of Living Crisis: Perspectives for the Coming Months
- Enticing Customers: Marketing, Promotional and Pricing Strategies in the FMCG Sector
- Building Value for Businesses and Consumers in the Post-Crisis Era
- Retail and Wholesale Companies Improve Business Models: What Direction Are the Changes Heading?
- Retail in Poland and the World Seeks New Earnings Opportunities: Where to Find Them?
11:10 - 11:25
Private label, or How to Turn Crisis into a Great Opportunity
11:25 - 11:40
Pricing Strategies: Is the Price on the Shelf Irrelevant!?
11:40 - 12:00
Reinvent Retail: Responding to Changing Consumer Behavior
12:00 - 12:15
The First Promotional War in Retail Apps: Findings and Consequences
12:15 - 13:00
DEBATE: AI or Die? The Potential of Digital Transformation and Green Change in the FMCG Sector
13:00 - 14:00
LUNCH
14:00 - 14:15
Discount Retailers Change Strategies: Implications for Suppliers
14:15 - 14:45
Fireside Chat: The Future of the Shelf: Private Brands Rise to Power. Scenarios for A and B Brands
14:45 - 15:05
Presentation – topic to be confirmed
15:05 - 15:35
Fireside Chat: The Retail Labor Market. Between Humans and Automation
15:35 - 15:55
All Faces of Retail Media
15:55 - 16:25
Fireside Chat: Retail Media – A New Opportunity for the Retail Sector. How to Utilize It?
14:00 - 14:15
Operational Excellence in the Supply Chain and Customer Experience
14:15 - 14:30
Packaging of the Future – Environmentally Neutral, Digital and Safe
14:30 - 14:45
Optimization, Fool! AI and Machine Learning Will Transform the FMCG Supply Chain
14:45 - 15:00
New Reality, New Rules of Cooperation between Suppliers and Distributors
15:00 - 16:00
DEBATE: Green and Digital. Transparent Collaboration Principles for Value Creation in the Supply Chain
- Green, Low-Emission, and Efficient: What Do Customers Expect from the Supply Chain?
- The Cost Crisis Has Forced Closer Collaboration and Work on Optimization and Efficiency Between Retailers and Suppliers
- How to Use New Technologies, Including AI, for Operational Excellence in the Supply Chain?
16:00 - 16:15
Packaged Food: Even More Convenient, Even More Sustainable
16:15 - 16:30
Presentation – topic to be confirmed
16:30 - 16:45
Innovations in the Supply Chain in Times of Cost Crisis
16:45 - 17:00
Fireside Chat: There's Always Risk. Reducing In-Store Loss a Priority for Retailers
- How to Minimize Losses in Retail?
- How Artificial Intelligence and Other Technologies Can Help Stores Combat Losses and Theft?
- Key Challenges and Trends in Supply Chain Loss Prevention
14:00 - 14:15
TikTok and Others: The Social Media Revolution in Retail
14:15 - 14:30
PRESENTATION – topic to be confirmed
14:30 - 14:45
Cybersecurity! How to Effectively Collect, Analyze, and Protect Customer Data?
14:45 - 15:25
DEBATE: The Future of E-grocery - Market Development Scenarios in Poland and the Region
- How Has the Cost Crisis Revised the Strategies of E-grocery and E-commerce Companies?
- On Which Battlefields Will the Fight for Customers in the Online Retail Sector Take Place?
- Development Prospects of the E-commerce/E-grocery Market in Poland
- Will Technologies, Logistics, and New Business Models Enable Profitability in E-commerce?
15:25 - 15:40
Frictionless Shopping: Easy, Fast, and Enjoyable Shopping
15:40 - 15:55
AI Changes Communication with the Consumer in All Sales Channels
15:55 - 16:10
Self-Checkout: A Profound Revolution or a Dead End?
16:10 - 16:25
Instore Media – Multichannel Customer Communication In-Store
14:00 - 14:15
The state of retail in Poland 2024
14:15 - 14:30
Discount stores – where is the market saturation limit for this format?
14:30 - 14:45
The Future of Retail. Automation and Robotics Key for the FMCG Sector
14:45 - 15:25
DEBATE: Convergence of Formats. Where will all retail network operators meet?
- The Consumer at the Center of Retail Chains and E-commerce Businesses
- Customer Expectations for Sales Channels. Who Responds to Them Most Effectively?
- In Which Direction Are Individual Formats Heading? What Advantages and Distinguishers Do They Focus On?
- Will New Commercial Concepts Build Greater Value for the Customer?
- The Most Effective Development Strategies in Retail and Wholesale Trade
15:25 - 15:40
Supermarkets - A New, Agile and Even More Competitive Retail Format
15:40 - 16:00
Autonomous Stores - A Response to the Needs of Consumers, Retailers and Suppliers
16:00 - 16:20
Convenience – Where Will the Need for Convenience and Proximity Take Stores?
16:20 - 16:35
Hypermarkets of the Future: How Will the Largest Format Stores Change?
16:35 - 17:00
Maintaining Private Label Competitiveness in Times of Rising Costs
14:00 - 14:15
Redefining Retail: Who is the Customer of Tomorrow?
14:15 - 14:30
What Generation Z Wants From Stores and Brands
14:30 - 15:00
Fireside Chat: Generation Żabka, Generation Biedronka – How Retail Chains Have Shaped Generations of Polish Consumers
- Is it already possible to speak of a "Biedronka generation" and a "Żabka generation"? What impact have both chains had and continue to have on consumers?
- Do retail chains not only respond to needs, but also anticipate and create customer behavior?
- Will the impact of operators on consumers grow with their development?
- How do Biedronka and Żabka work with their customers?
15:00 - 15:45
DEBATE: Loyalty in the Age of AI and New Technologies, or Next-Generation Marketing
15:45 - 16:05
Fireside Chat: Scandinavian Style, or How Ikea and Netto Won the Hearts of Poles
- Why do Poles have a soft spot for Scandinavian products and Scandinavian design?
- How do Scandinavian companies view the Polish consumer and their needs?
- Are simplicity, usability, and convenience the key to the success of Scandinavian companies?
16:05 - 16:20
Next-Generation Customers, Next-Generation Retailers
16:45 - 17:00
Customer Loyalty in Retail AD 2024
15:00 - 15:45
DEBATE: Loyalty in the Age of AI and New Technologies, or Next-Generation Marketing
14:00 - 14:15
Franchise and Traditional Trade – Scenarios, Potential, Challenges
14:15 - 14:30
Franchise Boom! To What Extent Can Franchise Systems in Retail Impact the Development of the Sector and the Polish Economy?
14:30 - 14:45
Convenience and more. Business models where price is not everything
14:45 - 15:25
DEBATE: Wholesale and Distribution. Who will save small-format trade and the FMCG market in Poland?
- Wholesale in Transformation: How Will Business Models Change in the Distribution Market?
- Companies Must Change Their Rules of Cooperation with Customers. What Do Partners Expect?
- How Can Wholesale Utilize Digital Transformation to Elevate Its Development?
- Development and Cooperation Strategies in the FMCG Market. State and Condition of Distribution and Retail Sectors.
- Collaboration with Suppliers and Retailers: Building a Competitive Business Model in Wholesale.
15:25 - 15:40
Fireside Chat: Multifranchise - Building Business Success in Retail Trade
- How to Build Scale in Franchise Business?
- The Role of Multifranchisees in Retailers’ and Wholesalers’ Strategies
- Scenarios for Multifranchises: Supporting the Development of Family Businesses Across Generations
- Succession Challenges in the Retail and Franchise Sector in Poland
15:40 - 16:00
Super- and Hyperfranchise. Are Larger Formats a Chance for Greater Success?
16:00 - 16:15
Technology in the Service of Franchising: How Digital Transformation Will Impact Franchisors and Franchisees?
16:15 - 17:00
DEBATE: Franchise 4.0. Business Based on Credibility, Trust, and Technologies
- Collaboration with Franchisees – New Rules, New Opportunities
- New Technologies in Franchising: Building a Reliable Network for Suppliers
- Critical Supplier Relationship Building for the Distribution Sector and Its Competitiveness
- Franchisee Well-Being: A Key Challenge for Franchise Networks
14:00 - 14:45
DEBATE: Transformation is the Only Way! How the Deposit System and Green Revolution Will Change the Retail Sector and Packaging Market?
- The Deposit System as an Organizational Challenge for the Entire Supply Chain in the FMCG Sector
- At What Stage of Implementation Preparation Is the Polish Retail and Food Industry Regarding the Deposit System?
- Will the System Redirect Customers to Large Stores Offering Better Raw Material Pickup Conditions?
- How Will the CSRD Directive on Carbon Footprint Reporting Impact Trade-Supplier Relations?
- How to work on green change in the supply chain? Key challenges and requirements
14:45 - 15:00
Does the consumer still want a green revolution?
15:00 - 15:15
Retail must monitor health trends and respond to customer needs.
15:15 - 15:45
Fireside Chat: The New Consumer, New Categories, New Assortment Strategies
15:45 - 16:00
The CSRD Directive changes the value creation strategy in companies
16:00 - 16:15
Energy transformation - how to seize the opportunity and increase competitiveness?
16:15 - 17:00
DEBATE: Labor market and demography. The FMCG sector and the economy need a migration strategy… and not only
- The situation in the labor market in retail trade and the FMCG sector
- Demography and migration as a challenge for the labor market
- Does the Polish economy need a migration strategy?
- How does low unemployment drive automation in the FMCG sector?
- How to run a retail and FMCG business in times of labor shortage?
The organizer reserves the right to make changes to the program