FMCG Market Congress Framework Programme 2022

As every year, we try to ensure that the programme of our congress meets the needs of the market. We want to ask questions about current issues and look for the best possible answers to them. We present the programme for the inauguration of the Congress of the FMCG Market 2022, as well as for 4 thematic rooms.

The Congress of the FMCG Market in 2022 will be held as part of the Retail Trends congress jointly with the Cosmetic Business Forum. Take a look at the Cosmetic Business Forum Programme page and see what else we’re going to talk about.


09.00 – 09.10 a.m. Welcoming of guests

09.10 – 09.30 a.m. FMCG Market AD 2022. Outlook and key trends
• Karolina Flaht-Soroka, Consumer and Shopper Insights Team Manager, Nielsen IQ;
• Michał Rudecki, Client Director, NielsenIQ

09.30 – 09.50 a.m. More than a retailer. Business models of the future
• Paweł Grabowski, Head of unmanned solutions, Żabka Future

09.50 – 10.10 a.m. Trade plans, concerns, strategies and investments versus customer expectations
• Jan Pieter Lips, Head of Retail and Hospitality Solutions, Adyen

10.10 – 11.10 a.m. DEBATE: What’s next?! Challenges and opportunities – scenarios for retail and FMCG market in Poland and the CEE


•Łukasz Stępniak, Editor-in-Chief of the portal and magazine ”Wiadomości Handlowe”


  • Paweł Musiał, President of the Management Board, Profi Rom Food
  • Victor  J. Paterno, President of the Management Board, 7-Eleven Philippines
  • Maciej Kroenke,Partner, leader of the Revenue Management team, Strategy& Polska
  • Paweł Surówka, President of the Management Board, Grupa Eurocash
  • Adam Manikowski, Managing Director, Żabka Polska
  • Karolina Zajdel-Pawlak, Managing Director,  NielsenIQ in Poland
  • Maciej Łukowski, Sales Director, Member of the Board ,Biedronka

11.10 – 11.30 a.m. COFFEE BREAK

11.30 – 11.45 a.m. Discounts take over the FMCG market – scenarios, forecasts, consequences
• Grzegorz Łaptaś, Strategy& Polska

11.45 a.m. – 12.00 p.m. New Profi Store Format – David Against Goliath

• Paweł Musiał, President of the Board , Profi Rom Food

12.00 – 13.00 p.m. DEBATE: Responsibility – the only proper strategy for retail


•Paweł Jachowski, Deputy Editor-in Chief of the portal


  • Marta Mikliszańska, Head of Public Affairs & Sustainability,
  • Robert Rękas , President of the Management Board, Lewiatan Holding
  • Włodzimierz Wlaźlak, President of the Management Board, Lidl Polska
  • Krzysztof Wiński, Director , PwC Polska
  • Wayne Hodson, President of the Management Board, SPAR Polska
  • Bartłomiej Kubacki, Demand Acceleration Director, PepsiCo
  • Rafał Rudzki, ESG Director, Żabka Polska 

1.00 – 2.00 p.m. LUNCH

STRATEGY&…TRENDS in cooperation with PwC and Strategy&

2.00 – 2.40 p.m. DEBATE: El Jefe! Customer at the heart of business strategy


•Łukasz Stępniak, Editor-in-Chief of the portal and magazine ”Wiadomości Handlowe”


  • Gabriel Kermiche, President of the Management Board, Ecowipes
  • Marek Złakowski, Digital & Customer Development Director Biedronka, Jerónimo Martins
  • Andrzej Kacperski, President of the Management Board, Lagardere Travel Retail
  • Marek Lipka, Merchandising and Supply Chain Director, Executive Board Member, Carrefour Polska
  • dr Krzysztof Łuczak, Head of Retail & Board Member, Grupa Blix
  • Witold Baran, Vice President, Sales Director, Netto Polska

2.40 – 3.00 p.m. Hybrid Retail
• Sergiusz Żemek, Managing director, Modern-Expo

3.00 – 3.15 p.m. Agile Retail. Assortment management in times of crisis
• Victor  J. Paterno, CEO, 7-Eleven Philippines
• Thomas Greysson, Chief Partnership Officer, Omnistream

3.15 – 3.30 p.m. Automation and robotisation in retail
• Grzegorz Cempla, Director of Software Engineering, Ocado

3.30 – 4.00 p.m. COFFEE BREAK

4.00 – 4.15 p.m. Gender Gap in retail. Women in the FMCG sector
• Aleksandra Bara, Junior Project Manager Regional Innovation Scheme (RIS), European Institute of Innovation & Technology (EIT) Food

4.15 – 4.25 p.m. Tikrow changes the rules of the game. Innovative technologies and flexible solutions build advantages in the (digital) labor market?
• Krzysztof Trębski, Board Member, Tikrow

4.25 – 5.10 p.m. DEBATE: Attractive employer. So what?

Moderator: Monika Wojciechowska, Executive Manager, Michael Page


  • Marta Pilczuk, Managing Director, Heinz Poland 
  • Katarzyna Łosińska-Burdzy, Director of the Recruitment and Personal Marketing Division, Kaufland Polska
  • Aleksandra Niżyńska, Senior RIS Project Manager and Gender Officer,European Institute of Innovation & Technology 
  • Krzysztof Trębski, Member of the Board, Tikrow  

5.10 – 5.25 p.m Artificial intelligence and new profit areas for retail
• Magdalena Młynarczyk-Potentas, Market Development Director, Marketlab 

5.25 – 5.40 p.m Energy transformation in trade and the FMCG sector

  • Marek Wolniewicz, Ekspert Facility Management, Kaufland Polska 

5.40 p.m Completion of the thematic block

2.00 – 2.45 p.m. DEBATE: Shopping without barriers

• Michał Kokoszkiewicz, Editor, Wiadomości Handlowe

• Patrycja Sass-Staniszewska,President of the Board, Chamber of Electronic Economy
• Nataliya Malhanova, Director Strategic Marketing, Avery Dennison Labels and Packaging Materials Europe
• Michał Sadecki, CEO i FounderMSL Consulting; Management Board Representative for Commercial Strategy in KZRSS Społem 
• Piotr Kraśnicki, Sales Director and Member of the Board, Modern-Expo
• Michał Kazienko, Chief information & digital officer, Carrefour Poland
• Grzegorz Rogaliński, CEO, Exorigo Upos 
• Katarzyna Karbowska, Senior Sales Engineer, SOTI  

2.45 – 3.00 p.m. Cybersecurity in retail – main challenges and trends
• Kazimierz Tomczyk, Sales Manager Eastern Europe, SOTI

3.00 – 3.15 p.m. How can packaging connect brands and consumers in a sustainable way?
• Beata Sypniewska, Business Development Manager NEE, Avery Dennison

3.15 – 3.30 p.m. Metaversum – new technologies will change consumer and retail market
• Ewa Tumanow, Industry Head, Retail & eCommerce CEE, Meta

3.30 – 4.00 p.m. COFFEE BREAK

4.00 – 4.15p.m. Revolution Q-Commerce with Glovo
• Bartosz Prokopowicz, Head of Q-Commerce w Glovo Poland 

4.15 – 4.30 p.m. Automated Convenience whether a new segment of the retail market
• Piotr Kraśnicki, Member of the Board and Sales Director, Modern-Expo

4.30 – 4.45 p.m. Payments – whether technology can build a competitive advantage and increase customer satisfaction in various sales channels?
• Michał Kinek Chief of Payment Systems Development, Exorigo-Upos SA

4.45 – 5.00 p.m. Machines for picking up e-shopping – is it time for food machines!?
• Marek Różycki, Managing Partner, Last Mile Experts
• Mirosław Gral, Partner, Last Mile Experts

5.00 p.m Completion of the thematic block

2.00 – 2.40 p.m. DEBATE: Convenience. No matter what format and channel, it is convenience that is important!


• Magdalena Wilgatek, Business Development Manager, CMR


  • Tomasz Michalewicz, Director of ABC and customer development, Grupa Eurocash
  • Krzysztof Trojanowski, Chief Operating Officer and Member of the Management Board, Stokrotka
  • Sylwia Kuca, Senior Associate, franchise team, Domański Zakrzewski Palinka law office
  • Marc Le Bozec, Managing Director, E.Leclerc Polska 
  • Krzysztof Łagowski, Head of Convenience, Carrefour Polska 
  • Maciej Czapiewski, New Technologies Director, MAGO S.A  

2.40 – 3.00 p.m. Q-commerce and food delivery market – development prospects
• dr hab. Arkadiusz Kawa, Managing Director of Łukasiewicz, Poznań Institute of Technology

3.00 – 3.15 p.m. Ecology first! All formats must take care of reducing plastic

• Michał Kłys, Sales Director, Just Buy It Distribution  

3.15 – 3.30 p.m. The shopping experience is a new currency in stationary trade. Process automation merchandising
• Rafał Lewandowski, Commercial Director, Hl Display

3.30 – 4.00 p.m. COFFEE BREAK

4.00 – 4.15 p.m How the retailers become the second Facebook? About the use of data for effective sales support at POS.

• Mateusz Chołuj, CEO, 

4.15 – 4.30 p.m. New formats for new times
• Dariusz Sinkiewicz, Managing Director ,Travel Essentials Lagardere Travel Retail

4.30 – 4.45 p.m Trade in Poland has to reinvent the supermarket

• Tomasz Walczak ,Marketing Director, Intermarché

4.45 – 5.30 p.m. DEBATE: E-grocery market – new times, new challenges


• Magda Głowacka, Editor, Wiadomości Handlowe

• Jacek Palec, President of the Management Board,
• Anna Podkowińska-Tretyn, Chief International Business Officer, Everli
• Viktoras Juozapaitis, Managing

5.30 p.m. Completion of the Thematic Block

2.00 – 2.40 p.m. DEBATE: Assortment strategies. Store shelves in an era of superinflation and volatile supplies


• Ewa Rybołowicz, Director of Market Analysis, Comp Centrum Innowacji- M/platform


  • Mirosław Wawryszczuk, Member of the Management Board, Sales and Marketing Director, Stokrotka
  • Armen Papazjan, CEO & Vice President of the Management Board, Brand Distribution Group,
  • Piotr Wardaszko,Vice President of the Board, Chief Technology Officer, MarketLab
  • Sławomir Chłoń, President of the Board, Organic Farma Zdrowia
  • Patrycja Sienkiewicz-Nowak, Trade and Marketing Director, E.Leclerc Polska
  • Marek Szybalski, Strategic Development Director, SPAR

2.40 – 3.00 p.m. Can the Polish shopper still scare something?

  • Anna Maria Stawiska, Business Unit Director, IQS
  • Urszula Dziekańska, Shopper Insight Manager, IQS 

3.00 – 3.15 p.m. Redefining the store mission – from the sale of products to feeding people

  • Bartosz Murawski, Sales Director for Key Customers, Rational Polska

3.15 – 3.30 p.m. Own brands and private labels – market prospects and development
• Marta Marczak,Director, Leader of the Brand Strategy Team, Strategy& Polska

3.30 – 4.00 p.m. COFFEE BREAK

4.00 – 4.15 p.m. Home Office, or how the pandemic will change the market for convenience products
• Michał Maksymiec, Retail Vertical Client Director, Consumer Panels & Services GfK

4.15 – 4.30 p.m. Transformation of the checkout zone and changes in purchasing impulse products

• Piotr Kaznowski, Category Management and Marketing Director, Mars Wrigley Polska. 

4.30 – 4.45 p.m. Fresh, Fresh, Fresh!

• Piotr Lubiewa-Wieleżyński, Sales Development Director Carrefour Poland

4.45 – 5.00 p.m. Foodtech. The plant revolution is lurking behind around the corner

• Piotr Grabowski, Co-founder, 

5.00 – 5.15 p.m. Rationally irrational – the art of choice
• Anna Gutkowska, Head of Shopper Insights & Category Management , PepsiCo 

5.15 p.m Completion of the Thematic Block

The organizer reserves the right to change the program