Retail Trends 2023 programme




8.45. – 09.10. Welcome Guests

09.10 – 09.30 Artificial intelligence is changing the world, the retail sector and consumer behavior. What do we need to prepare for?

  • Aleksandra Przegalińska, Polish philosopher, futurologist, Doctor of Humanities and Doctor of Social Sciences, publicist. Professor at Kozminski University

09.30 – 09.50 In the beginning there was chaos! FMCG market 2023-25 – trends and forecasts

  • Michał Rudecki, Client Director, NielsenIQ
  • Anna Krawczyk, Senior Commercial Executive, Advanced Analytics, NielsenIQ

09.50 – 10.10 Price rules! Great simplification of business models and customer relationships

  • Maciej Kroenke, partner Strategy& Poland

10.10 – 11.10 DEBATE: New order! Building customer value in times of crisis

  • How do retail companies create value for consumers in the current situation?
  • New opportunities to build value in commerce, helped by technology;
  • Big crisis, big responsibility of businesses to consumers;
  • Can loyalty and commitment be built in times of economic uncertainty/.
  • Is price everything? What determines consumer behavior and expectations?
  • Retailers’ strategies for a time of market recovery and consumer transformation;


  • Łukasz Stępniak, Editor-in-Chief of the portal and Wiadomości Handlowe magazine


  • Przemysław Kijewski, chief operating officer, Żabka Polska
  • Marek Sypek, President of the Management Board, Stock Polska
  • Krzysztof Andrzejewski, Head of the Supervisory Board of the Studenac chain
  • Tareck Ouaibi CEO of Carrefour Polska
  • Paweł Surówka, CEO Eurocash Group
  • Włodzimierz Wlaźlak, CEO of Lidl Polska
  • Michał Gójski, partner, PwC Polska
  • Karolina Zajdel-Pawlak, Managing Director, NielsenIQ

11.10 – 11.30 Consumers redefine the approach to value. Strategies of FMCG companies also need to change

  • Honorata Jarocka, Principal Analyst, Mintel

11.30 – 11.50 What will the promotional newspapers of tomorrow look like? On trends and ways to measure the growing channel of digital newspapers

  • Krzysztof Łuczak, Head of Retail PhD, Blix Group
  • Krzysztof Domeradzki, Media Domain Operational Lead, Kantar

11.50 – 12.05 Handling direct orders from behind the scenes. That is, how to delight the customer, cut costs, and make a green revolution at the same time.

  • Joanna Tomczyk, Central Europe BID Manager, GXO
  • Jacek Ledwoń, Chief Operating Officer, GXO

12.05 – 13.00 DEBATE: Resilient & Green Retail

  • Building resilience of companies in times of unpredictability – lessons and experiences
  • Cost crisis as an opportunity to accelerate digital transformation;
  • How to build company resilience in HR and flexibility of employment models;
  • Flexible business models for difficult times. How are companies changing?
  • Strategies that build advantages in times of uncertainty and chaos;
  • New conditions, new consumer, better offerings, new opportunities;


  • Lukasz Stępniak, Editor-in-Chief of the portal and the magazine Wiadomości Handlowe


  • Dariusz Sinkiewicz, CEO, Lagardere Retail Travel
  • Krzysztof Tokarz, Chairman of the Board, GK Specjał
  • Malgorzata Bochenek, Country Business Development and Transformation Manager, Ikea
  • Maciej Herman, CEO, Lotte Wedel
  • Andrzej Izraelski, Commercial Director, Member of the Management Board, Lewiatan Holding
  • Karolina Tarnawska, Global Indirect Procurement Director, Pepco Group
  • Marcin Zimnicki, Director of Retail Technology Hub, member of the Management Board of Exorigo-Upos SA
  • Honorata Jarocka, Principal Analyst, Mintel

13.00 – 14.00 LUNCH

STRATEGY&…TRENDS in cooperation with PwC and Strategy&

14.00 – 14.40 DEBATE: A-Commerce. Automation in the service of suppliers, trade and the consumer

  • Exchange and effective data analytics the basis for building competitiveness;
  • Digital, automated and green supply chain the answer to uncertainty;
  • Labor market and volatile environment force automation and robotization
  • Companies under cost and competitive pressure. How to invest in technology?
  • New dimension of collaboration. Industry and distribution are looking for a common “digital” denominator
  • Last-mile companies are looking for an idea of themselves and building value for the consumer;
  • To what extent are automated micro fulfillment centers and automated warehouses investments for now?


Agata Katyl, deputy director, Strategy&


  • Marek Piatkowski CEO, Bewa
  • Miroslaw Wawryszczuk, Member of the Board of Directors of Stokrotka, Director of Sales and Marketing
  • Witold Ferenc, Founder, CEO, OpenApp
  • Paweł Wierzbicki Managing Director, Toyota Matrial Handling Polska
  • Piotr Dopierała, Director of Logistics and Supply Chain at Auchan Retail Polska
  • Przemyslaw Cias, member of the management board, Eurocash SA
  • Marek Piątkowski General Director, Bewa

14.40 – 15.10 Fireside chat: New times. New assortment strategies

  • The cost crisis and changing consumer behavior are remodeling store shelves;
  • Key trends that will shape retail and the FMCG market;
  • What suppliers and chains should focus on to achieve satisfactory margins;
  • New opening in private label. How will stores’ offerings change?


  • Lukasz Stępniak, Editor-in-Chief of the portal and the magazine Wiadomości Handlowe


  • Slawomir Leszczynski, director of the trade division of Makro Poland
  • Piotr Lubiewa – Wieleżyński, Sales Development Director of Carrefour Polska
  • Jakub Nowak, President of the Management Board of JNT Group, Member of the General Council of the Polish Wine Council

15.10 – 15.30 The future of shopping

  • Milos Ryba, Head of Retail Solution, IGD

15.30 – 16.00 COFFEE BREAK

  • 16.00 – 16.15 Development strategies. To be even closer to the customer
  • Marek Kempka, Head of Customer Experience and Innovation, IQS
  • 16.15 – 16.30 Frictionless retail. How barrier-free commerce will change stores and customer behavior
  • Grzegorz Łaptaś, PwC Poland

16.30 – 16.45 Firechat: No Planet B! Green and social revolution in FMCG

  • Is commerce able to trigger the need for green change?
  • Can green transformation drive business growth and how?
  • Key long-term ESG challenges for trade and suppliers


  • Tomasz Barańczyk, partner, PwC Poland


  • Anna Kurnatowska, Country Manager, Too Good To Go PJ
  • Agnieszka Koc, Environmental Director, Jerónimo Martins Polska, Biedronka chain

16.45 – 17.30 DEBATE: Apps, Super Apps, Chat GPT. Digital technology builds loyalty and shopping experience

  • Retailers’ and suppliers’ strategies need to be redefined in the new communication reality;
  • How to increase the potential for audience/consumer interaction?
  • Retail media. The next revolution in advertising and communication is coming
  • New generations of consumers, new media, new opportunities;
  • Are social media and apps a prelude to building a new reality?
  • What ways of discovering and buying brands does social media provide?
  • How to talk to consumers in the era of the digital consumer?
  • Apps are not enough. Where will super apps take us?
  • How will Chat GPT and AI change the retail sector?


  • Paweł Jachowski, Deputy Editor-in-Chief of the portal.


  • Krzysztof Szultka, Polomarket marketing director
  • Sebastian Starzyński, President, Take Task
  • Dominika Gofron Consumer App Director Żabka Polska.
  • Krzysztof Łuczak, Head of Retail PhD, Blix Group


14.00 – 14.40 DEBATE: Technology and data will save stores and supply chain in times of cost crisis

  • At what stage of digital transformation is the Polish FMCG market?
  • Key digital transformation challenges for the next few years?
  • What has the cost crisis taught suppliers and distributors?
  • What are the investment priorities in the FMCG industry today?
  • Bail-in system a challenge for the retail sector and industry
  • ESG, consumer, employee, automation, logistics, shopping experience;


Michal Kokoszkiewicz, editor of and the magazine Wiadomości Handlowe


  • Andrzej Ruszkowski, Deputy Operational Director for non-fuel offer, Anwim
  • Marek Lipka, Member of the Board, Commercial and Supply Chain Director, Carrefour Poland
  • Arkadiusz Kawa, Lukasiewicz Research Network – Poznan Institute of Technology
  • Marcin Poniatowski, marketing director, member of the board at Lewiatan Holding S.A.
  • Andrzej Szałowski, Director of Marketing and e-Commerce, Eurocash Group
  • Anna Sapota, vice president of public affairs for Northeast Europe at TOMRA Group
  • Arkadiusz Nowicki, Director of logistical operations, Żabka Polska

14.40 – 15.00 Effects quickly and for longer – is it possible? Digital solutions in building loyalty and sales support.

  • Piotr Kaczmarski, Sales Director, Member of the Management Board, Sodexo

15.00 – 15.15 Autonomization and automation of the sales process

  • Maciej Czapiewski, Director of New Technologies, MAGO

15.15 – 15.30 Toyota innovation leader. Automation and telematics in streamlining logistics processes in the FMCG industry

  • Jaroslaw Kociszewski, Director of Automation Business Development – Products & Solutions, Toyota Material Handling

15.30 – 16.00 COFFEE BREAK

16.00- 16.15 How to build an eCommerce channel in FMCG and not break your teeth on it?

  • Marcin Poplawski, eBusiness Manager, Nestlé Poland

16.15 – 16.30 Innovation pays off. The deposit system and purchasing decisions, the results of the latest survey among European consumers

  • Konrad Robak, country & business development manager at TOMRA Collection Poland

16.30 – 16.45 Building competitive advantage through quick access to information.

  • Marcin Soltysiak – Senior Brand Technical Specialist at Storage IBM
  • Rafał Nitecki , Key Account Director, Vernity 

16.45 – 17.00 The e-receipt revolution: when and how will we say goodbye to paper slips?

  • Cezary Pierzan, Co-founder and President ,


14.00 – 14.40 DEBATE: Why do we need physical stores?

  • Expanding physical store networks a priority for retailers in the coming years;
  • Less and less difficult locations. How to take advantage of market potential.
  • New formats. How to build a network based on new concepts and consumer needs.
  • Is it possible to be with the store even closer to the customer?
  • The place of the physical store in omnichannel strategy and the digital retail ecosystem.


  • Ewa Rybolowicz, Director of New Technologies, Mplatform


  • Jaroslaw Brudnicki, Board Member, Purchasing Director, Polomarket
  • Jakub Grzelak, Managing Director of Retail at CCC
  • Tomasz Waligórski General Director of Intermarché
  • Michal Iwanciw, Retail Director,
  • Tomasz Stec, Managing Director of the Polish branch of Simon-Kucher & Partners

14.40 – 15.00 Omnichannel pricing strategy – opportunities and threats.

  • Tomasz Stec,Managing Partner at Simon-Kucher & Partners | Pricing, Revenue Management and Strategy

15.00 – 15.15 Rebuilding the retail market. Retail formats that are the future of FMCG trade in Poland

  • Marcin Putra, Partner, Mc Kinsey Company Poland
  • Marcin Nowakowski, Associate Partner, Mc Kinsey Company Poland

15.15 – 15.30 How to fiscalize e-commerce sales?

  • Michał Sosnowski, Business Development Manager, Exorigo-Upos SA
  • Szymon Bania, Product Owner, Exorigo-Upos SA

15.30 – 16.00 COFFEE BREAK

16.00 – 16.15 Ultraconvenience. Purchasing as an experience

  • Feym Fliegner, CPMO, Lite e-Commerce

16.15 – 16.30 Online sales: a blessing or a curse

  • Maria Szymczyk, Country Director for Poland & Romania,

16.30 – 16.45 Small format retail revival or stagnation. Trends in small stores in the context of the cost crisis and declining consumer purchasing power

  • Marek Zachalski, Network Account Manager ,CMR Market Monitoring Center

16.45 – 17.30 DEBATE: The Big Cleanup. Strategies for the e-commerce and e-grocery market

  • Boom, boom, boom! And after the e-commerce e-grocery boom?
  • E-commerce is going back to basics and consumer needs
  • To what extent do digital channels complement the physical business of retail chains?
  • What has the cost crisis taught e-commerce operators?
  • Business models in e-grocery that promise best for the future
  • Prospects and scenarios for e-commerce for the next 3-5 years


Magda Glowacka, editor of and Wiadomości Handlowe magazine


  • Paweł Głogowski, co-founder of
  • Małgorzata Piekarska, Director of Brand/Customer/Data/Digital/IT Auchan Retail Polska
  • Grzegorz Bielecki, member of the board, chief operating officer of Frisco SA
  • Kamil Kopania, Operations Director, Anabru
  • Lukas Jeznach, Expert, Business Centre Club


14.00 – 14.40 DEBATE: Retail chains perfectly read market changes and consumers

  • What are customers looking for in industrial discounters?
  • How do discounters inspire, drive needs and read consumers?
  • Are marketplaces the modern-day discounters? Evolution and development of the channel;
  • How will the growth of e-commerce shape the development and sales channels of non-food products?
  • The strong entry of industrial discounters has shown new market potential;
  • What can grocery chains learn from industrial discounters about the consumer?
  • Where to look for new opportunities? How to look at the changing market?
  • The potential of the Polish industrial products market? How will the offer and trends change?
  • Can traditional industrial “afford” online sales? Will this market be taken over by shopping platforms?

MODERATOR: Katarzyna Reizer, Client Business Partner, NielsenIQ


  • Miroslaw Huczek CEO at TEDi Polska
  • Agnieszka Górnicka, CEO at Inquiry
  • Marek Pospiszyl, President of HM E.Leclerc in Wroclaw
  • Krystian Pakuła, Vice President of the Management Board, Chorten IT
  • Marta Cegielnik, Associate Director, Retail Agency Colliers Polska

14.40 – 15.00 The potential of the food benefits market, or the power of employee expectations

  • Michał Dylewski, Partnership Director, Sodexo Benefits and Rewards Services Polska

15.00 – 15.15 Directions and perspectives of private label development

  • Szymon Mordasiewicz, Commercial Director, GfK Consumer Panels&Services

15.15 – 15.30 Consumer AD 2023: Changes in shopping behavior will be permanent – a strategic pitfall

  • Jakub Nowak, President of the Management Board of JNT Group, Member of the General Council of the ZP Polish Wine Council

15.30 – 16.00 COFFEE BREAK

16.00 – 16.15 Do you need Hyperpersonalization?

  • Michał Połetek, Business Development Manager, GFT Poland
  • Łukasz Matyjaszczyk, Head of Data Analytics, GFT Polska

16.15 – 16.45 DEBATE: Online drugstores. What do e-consumers want?

  • Drugstore market in Poland. What do customers expect? What do distributors and suppliers offer?
  • How does the development of e-drugstores increase the potential of the beauty market and offer growth to suppliers?
  • Will the drugstore market move to the Internet?
  • Pharmacy chains have found a new idea for growth. E-drugstores open up new opportunities
  • Combining online and offline business in the drugstore sector. Successful business models
  • Is the Internet enough to grow business in the beauty sector?


  • Katarzyna Bochner, editor-in-chief of portal.


  • Monika Kolaszynska, CEO of Super-Pharm Poland
  • Jakub Gierszyński, President of the Management Board of Melissa (, Drogeria, member of the Management Board of Zdrowit
  • Katarzyna Waśko-Cicha, Sales Group KAM Drugstore, Henkel Consumer Brands

16.45 – 17.00 Retail Barometer, success factors according to the retail industry in 2023.

  • Jacek Dziura, Head of Marketing, Future Mind

17.00 – 17.15 What about brands in times of over stimulation and recession – how to fight for customers’ attention, how to build a relationship with them?

  • Marta Marczak, Marketing Strategist
  • Piotr Kania, Head of Creation

SHOP TRENDS 2023 in cooperation with MODERN EXPO

14.00 – 14.20 CAPEX vs OPEX. Investment in innovation and development in times of cost

  • Piotr Kraśnicki, board member, sales director, Modern Expo

14.20 – 15.00 DEBATE: Investment management in times of cost crisis

  • How to manage investment processes in order to realize the investment in the planned budget?
  • Financing growth in a retail chain
  • Only the best locations, or how to effectively develop a retail chain
  • How to plan for growth in a situation of high uncertainty and high costs
  • Savings. How to organize processes to maintain the pace of development and sales growth?


  • Karol Tokarczyk, digital economy analyst at Policy Insight


  • Remigiusz Czernecki, Vice President of the Specjal PJ Capital Group
  • Ryszard Wysokiński, Head Of Department Strategic Expansion at Kaufland Polska Markety
  • Krzysztof Łagowski, Director of Convenience Stores at Carrefour Polska
  • Wojciech Kaminski, managing director, Maxi Zoo Poland
  • Bogdan Łukasik, CEO, Modern Expo

15.00 – 15.15 Reinvent retail. Renovation can be innovation

  • Piotr Lutek, marketing business partner, Modern Expo

15.15 – 15.30 Customer convenience and shopping experience should be a priority for retail

  • Karolina Tarnawska, Global Indirect Procurement Director, Pepco Group
  • 15.30 – 16.00 COFFEE BREAK
    16.00 – 16.20 The idea of the 15-minute city and the trend related to locality shape the development strategies of retail chains
  • Krzysztof Wyrzykowski, Senior Associate,Colliers International

16.20 – 16.35 The sum of all experiences, or how AI will change(a) stationary shopping

  • Robert Wójcik, Solutions Advisor, Brand & Communication Strategist Omnichannel CX

16.35 – 17.30 DEBATE: How to build a store without barriers?

  • Biggest challenges for in-store customer experience?
  • What does the customer want from a store today?
  • Is the store physical, a spaceship or a museum?
  • Combining the physical and virtual worlds in retail?
  • Communicating with the customer inside stores?


  • Karol Tokarczyk, digital economy analyst at Policy Insight


  • Wojciech Czernek, CEO of PHZ Baltona SA
  • Sylwester Mroczek, Manager of Formats and Concepts Development, Carrefour Polska
  • Marian Zych, vice president, general director, PSH Livio
  • Paweł Grabowski, Director of unmanned solutions at Żabka Future
  • Mikołaj Pawlak, Head of Foodservice & Coffee Shell Polska
  • Wojciech Bystroń, expansion director of Spar Polska
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