Retail Trends 2022 odbędzie się 24 maja w Warszawie

Framework Programme of the Cosmetic Business Forum

The Cosmetic Business Forum is a key event for the beauty sector in Poland. As every year, we want to analyse together with the guests the most important trends and events of the cosmetics market. We will talk about how the market is changing, what the challenges are and where we can look for opportunities to develop.

The Cosmetic Business Forum in 2022 will be held as part of the Retail Trends congress jointly with the Congress of the FMCG Market. Take a look at the FMCG Congress Programme page and find out what else we are going to talk about on 24 May at the Double Tree by Hilton hotel in Warsaw!


09.00 – 09.05 a.m. Welcoming of guests

09.05 – 09.25 a.m. Cosmetic market in Poland compared with the rest of the world – current state and forecasts
• Michał Rudecki, Client Director, NielsenIQ 

09.25 – 09.45 a.m. Ethics and transparency of actions at the basis of cosmetic companies strategy. How the crisis affects the brands images and their businesses?
• Marta Marczak, Director, Team Leader for Brand Strategy, Strategy & Poland

09.45 – 10.05 a.m. Improving packaging for cosmetics, personal care and household chemicals (HPC) through eco-design
• Beata Sypniewska, Business Development Manager NEE, Avery Dennison 

10.05 – 11.10 a.m. The impact of internal and external economic and political factors on the Polish cosmetics sector
• Blanka Chmurzyńska-Brown, General Director, Polish Association of Cosmetic Industry;
• Leszek Kłosiński, President of the Management Board, Kanani Europe;
• Adam Nitecki, General Director, Consumer Products Division L’Oréal Poland and Baltic States;
• Henryk Orfinger, co-owner, Chairman of the Supervisory Board, Dr Irena Eris Group;
• Tomasz Ślagórski, Vice President of the Management Board, KUKE

11.10 – 11.30 a.m. COFFEE BREAK

11.30 – 11.50 a.m. Cosmetics on the Internet – potential e-commerce, prospects for market development and sales support tools
• Tomasz Choroszewski, Chief Strategy Officer,K2 Precise

11.50 a.m. – 12.10 p.m. Sales of cosmetics in pharmacies, market and customer specifics, market prospects
• Anna Wochna, President and Founder, Sunew Med+ 

12.10 – 13.00 p.m. DEBATE: Change of cosmetics sales channels and consumer habits vs. logistics and shelves and inventory management 
• Agnieszka Górnicka, President of the Management Board, Inquiry;
• Dariusz Stasiukiewicz, Commercial Director Poland, Delia Cosmetics;
• Mariusz Szymanowski, President of the Management Board, Nova Group;
• Marcin Mielniczuk, E-commerce Director,
• Andrzej Bekierski, Business Development Manager, Raben Logistics Poland

1.00 – 2.00 p.m. LUNCH

2.00 – 2.20 p.m. Mergers and acquisitions on the cosmetic market. Which path to choose in the face of current challenges
• Dr hab. Maciej Stradomski, professor at the Poznań University of Economics and Business, Member of the Management Board of CMT Advisory

2.20 – 2.35 p.m. The job market in one application. Technologies supporting quick recruitment employees

• Krzysztof Trębski, Member of the Board, Tikrow

2.35 – 2.55 p.m. Trends in the market of baby bath cosmetics

• Weronika Wemberger, Marketing Department Manager, Europe Distribution Group
• Jacek Kukuć, Export Manager, Europe Distribution Group

2.55 – 3.00 Private labels in cosmetic and chemical categories – factors influencing the growth of the market, expectations of trading partners and consumers

• Szymon Mordasiewicz, Commercial Director GfK Consumer Panels & Services, Poland

3.15 – 3.30 p.m. Fine fragrances trends
• Katerina Hnatiuk, HR Manager, Sorvella Perfume

3.30 – 4.00 p.m. COFFEE BREAK

4.00 – 4.20 p.m. Classic cosmetic raw materials in innovative recipes – how to rediscover proven materials? 
• dr inż. Marta Pawłowska, Safety Asesor, Founder and President of the Management Board, Assessment Consulting Chemicals

4.20 – 4.40 p.m. Storytelling, brand blocking and personalisation in the world of packaging – three trends that will increase your product sales on the store shelf.
• Justyna Kierzkowska-Grzyb, Head of Marketing Department, Aniflex;
• Maciej Wojtaszek, Co-owner, Aniflex  

16.40-17.30 DEBATE: Leading trends in the cosmetics market. Eco trend, sustainable development, news, consumer relations, supplier-trade partnership
• Ewa Łusiak, Marketing Manager Poland, Kneipp;
• Dr Anna Oborska, General Director, Polskie Stowarzyszenie Przemysłu Kosmetycznego i Detergentowego
• Teresa Stachnio, Director of the Beauty Care Category, Just Buy It Distribution
• Kiril Marinov, General Manager, Henkel Beauty Care
• Nataliya Malhanova, Director Strategic Marketing, Avery Dennison Labels and Packaging Materials Europe

The organizer reserves the right to change the program

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